Country Marketing Lead Germany & Netherlands

As Reddit advances its country-led go-to-market strategy we are hiring a Country B2B Marketing Lead to shape drive and scale Reddits presence across Germany and the Netherlands - with interim support for France during transitional planning. This role will establish clear marketing ownership and commercial accountability across these priority European markets ensuring our brand demand and customer growth strategy reflects local market realities while aligning to Reddits global direction.

This is a highly strategic marketing lead role that owns the full marketing lifecycle for advertisers: awareness education acquisition growth and retention. The role partners closely with Sales Comms Agency Marketing and Product Marketing to create a coordinated market plan that accelerates advertiser adoption and strengthens Reddits reputation with brands agencies and industry leaders.

The Country Lead will define each markets narrative competitive positioning and sector-focused growth plans ensuring our programmes reflect regional nuances across culture regulation product adoption and platform maturity.

Location: In office Amsterdam or Germany

Responsibilities:

• Shape and deliver the B2B marketing strategy for Germany and the Netherlands aligned to commercial priorities and local customer needs.
• Act as the regional insight engine translating market platform and competitive intelligence into programmes messaging and prioritised opportunities.
• Build and execute country plans across brand marketing demand generation vertical acceleration and client education.
• Drive full-funnel growth working with Sales to build customer acquisition and retention motions across advertiser segments.
• Lead Reddits industry presence representing the brand through locally relevant events trade touchpoints partnerships and thought leadership.
• Partner cross-functionally with Product Marketing Comms Insights KarmaLab and Sales to deliver integrated go-to-market programmes.
• Own country budget performance and reporting ensuring marketing investments are measurable accountable and tied to revenue outcomes.
• Provide interim support to France as part of our evolving GTM structure helping prepare the foundation for future dedicated support.

Qualifications:

• 7 years of B2B marketing experience ideally in digital media SaaS or scaled tech platforms.
• Deep understanding of the advertising landscape and how brands and agencies operate in Germany and the Netherlands.
• Experience building and delivering country-level marketing strategies with measurable commercial impact.
• Exceptional storytelling ability capable of crafting narratives that resonate locally but ladder to a global brand.
• Strong commercial mindset and comfort partnering with Sales on pipeline and revenue outcomes.
• Collaborative hands-on operator who thrives in cross-functional environments.
• Native German and fluent English are essential. French language skills are a strong advantage given regional responsibilities.

Benefits

• Private Pension plan with Employer-matching
• 100% employer-sponsored group medical plan
• Income Replacement Programs
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days Off

In select roles and locations the interviews will be recorded transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording transcription and summarization prior to any scheduled interviews.

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Reddit is proud to be an equal opportunity employer and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If due to a disability you need an accommodation during the interview process please let your recruiter know.