Associate, Global Marketing & Digital Wealth Digital Marketing Team, AMRS SEOGEO Lead

About this role

The Team:

The Global Paid Media & SEO team drives firmwide paid media and search strategy & execution amplifying BlackRocks priority messages at scale

We partner with business & regional marketers to modernize our approach drive greater efficiency deliver more effective outcomes and create competitive advantage.

Role andImpact:

The AMRS Search Regional Lead will drive SEO and GEO strategy across the Americas supporting business lines such as iShares US Advisor Center and the US Institutions business. This role is central to evolving BlackRocks search approachfrom traditional SEO to integrated AI-powered discovery ensuring visibility across all digital touchpoints. As search evolves from keyword-driven discovery to AI-powered answers this role is pivotal in future-proofing BlackRocks organic strategy. The AMRS Search Lead will help scale a globally integrated search program that unifies paid media SEO and AI visibilitydriving commercial impact and discoverability across every channel.

Responsibilities:

• Oversee Conductor access platform hygiene and training and help manage relationships with Conductor and SEO agency (Gain)

• Act as SEO/GEO practitioner to make changes to website architecture content internal linking and other factors to improve organic visibility for priority topics

• Perform ongoing keyword research optimization and tracking

• Monitor KPIs regularly to understand SEO/GEO strategy performance

• Active monitoring and sharing of industry news SEO trends and innovative new tools

• Self-manage execution of activities against deadlines across multiple work-streams

• Perform competitive research to identify content gaps and technical strategies to improve client performance

Core Skills:

• Strong grasp of technical SEO content strategy and performance metrics

• Proficiency in Conductor Adobe Analytics and Google Search Console

• Experience with LLMs and AI-powered search; familiarity with GEO and global content governance

• Excellent communication and stakeholder management skills

• Ability to collaborate across Marketing Media Social Editorial Product and Development teams

• Analytical mindset with experience in reporting and measurement frameworks

• Project management and vendor relationship skills

Qualifications:

• 35 years of SEO experience ideally in financial services

• Proficiency in Conductor Adobe Analytics and Google Search Console Screaming Frog Ahrefs SEMrush

• Experience with LLMs and AI-powered search

• Excellent communication and stakeholder management skills

• Must have strong analytical and problem solving skills

• Must be able to make decisions in a fast-paced environment

• Exposure to optimizing websites including elements like: metadata on-page copy is a plus

• Experience with any of the following is a plus: Screaming frog SEM rush Ahrefs Google analytics Google search console

Our benefits

To help you stay energized engaged and inspired we offer a wide range of benefits including a strong retirement plan tuition reimbursement comprehensive healthcare support for working parents and Flexible Time Off (FTO) so you can relax recharge and be there for the people you care about.

Our hybrid work model

BlackRocks hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person aligned with our commitment to performance and innovation. As a new joiner you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock we are all connected by one mission: to help more and more people experience financial well-being. Our clients and the people they serve are saving for retirement paying for their childrens educations buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment the one we make in our employees. Its why were dedicated to creating an environment where our colleagues feel welcomed valued and supported with networks benefits and development opportunities to help them thrive.

For additional information on BlackRock please visit @blackrock Twitter: @blackrock LinkedIn: is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race creed color national origin sex (including pregnancy and gender identity/expression) sexual orientation age ancestry physical or mental disability marital status political affiliation religion citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.View theEEOCs Know Your Rights poster and its supplementand thepay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process please email . All requests are treated in line with our.