Title: Social Media Manager (Organic Growth)
Team: Marketing Organic Content & Community
Location and Schedule: Remote; flexible hours with async collaboration and task tracking in ClickUp
Employment Type: Full-time
Reports To: Co-Founder
Why this role exists:
This role strengthens the brands organic presence across Instagram and TikTok by creating high-quality medically accurate content. It ensures the company stays competitive in the telehealth and wellness space through research-backed storytelling and consistent engagement.
Outcomes to own:
First 90 days:
Become fluent in the brand voice content standards and medical research requirements.
Establish a reliable content creation and scheduling workflow using ClickUp and Buffer.
Produce consistent on-brand posts with accurate literature sources.
Six months:
Independently manage the full organic content pipeline from research to publishing.
Maintain a steady rhythm of competitive benchmarking and content adjustments.
Plan and execute content themes aligned with ongoing brand positioning.
Twelve months:
Contribute to long-term organic growth strategy and content experimentation.
Improve efficiency in research creation and scheduling workflows.
Strengthen the brands authority through consistently accurate high-performing content.
What you will do:
Create high-quality Instagram and TikTok posts using strong storytelling and medically accurate insights.
Conduct research using credible literature and convert findings into accessible platform-appropriate content.
Benchmark competitor content to identify opportunities and refine messaging.
Plan content calendars aligned with brand direction and upcoming initiatives.
Manage scheduling and publishing through Buffer while maintaining organized workflows in ClickUp.
Collaborate asynchronously with the Co-Founder to review ideas align on research standards and adjust strategy as needed.
Ensure all content meets accuracy tone and compliance expectations for telehealth and wellness.
KPIs and Guardrails:
Primary KPIs:
Quality and consistency of published content
Timeliness of content delivery and scheduling
Accuracy of medical information and source usage
Guardrails:
Must have experience:
Proven experience managing organic social media for Instagram and TikTok
Background in telehealth wellness or medical content creation
Ability to conduct research using scientific or medical literature
Strong writing and short-form content production skills
Ability to work independently with minimal supervision
Experience benchmarking competitors in a fast-moving social landscape
Nice to have:
Experience scaling organic content for early-stage brands
Familiarity with current social trends in health and wellness
Comfort using AI tools for research or content development
Tool Stack:
Buffer ClickUp AI research tools medical/scientific literature databases
Working Model:
The team collaborates primarily asynchronously through ClickUp with periodic check-ins for alignment. Core hours are flexible with communication handled through async updates and shared documentation.
Title: Social Media Manager (Organic Growth) Team: Marketing Organic Content & Community Location and Schedule: Remote; flexible hours with async collaboration and task tracking in ClickUp Employment Type: Full-time Reports To: Co-FounderWhy this role exists:This role strengthens the brands organic ...
Title: Social Media Manager (Organic Growth)
Team: Marketing Organic Content & Community
Location and Schedule: Remote; flexible hours with async collaboration and task tracking in ClickUp
Employment Type: Full-time
Reports To: Co-Founder
Why this role exists:
This role strengthens the brands organic presence across Instagram and TikTok by creating high-quality medically accurate content. It ensures the company stays competitive in the telehealth and wellness space through research-backed storytelling and consistent engagement.
Outcomes to own:
First 90 days:
Become fluent in the brand voice content standards and medical research requirements.
Establish a reliable content creation and scheduling workflow using ClickUp and Buffer.
Produce consistent on-brand posts with accurate literature sources.
Six months:
Independently manage the full organic content pipeline from research to publishing.
Maintain a steady rhythm of competitive benchmarking and content adjustments.
Plan and execute content themes aligned with ongoing brand positioning.
Twelve months:
Contribute to long-term organic growth strategy and content experimentation.
Improve efficiency in research creation and scheduling workflows.
Strengthen the brands authority through consistently accurate high-performing content.
What you will do:
Create high-quality Instagram and TikTok posts using strong storytelling and medically accurate insights.
Conduct research using credible literature and convert findings into accessible platform-appropriate content.
Benchmark competitor content to identify opportunities and refine messaging.
Plan content calendars aligned with brand direction and upcoming initiatives.
Manage scheduling and publishing through Buffer while maintaining organized workflows in ClickUp.
Collaborate asynchronously with the Co-Founder to review ideas align on research standards and adjust strategy as needed.
Ensure all content meets accuracy tone and compliance expectations for telehealth and wellness.
KPIs and Guardrails:
Primary KPIs:
Quality and consistency of published content
Timeliness of content delivery and scheduling
Accuracy of medical information and source usage
Guardrails:
Must have experience:
Proven experience managing organic social media for Instagram and TikTok
Background in telehealth wellness or medical content creation
Ability to conduct research using scientific or medical literature
Strong writing and short-form content production skills
Ability to work independently with minimal supervision
Experience benchmarking competitors in a fast-moving social landscape
Nice to have:
Experience scaling organic content for early-stage brands
Familiarity with current social trends in health and wellness
Comfort using AI tools for research or content development
Tool Stack:
Buffer ClickUp AI research tools medical/scientific literature databases
Working Model:
The team collaborates primarily asynchronously through ClickUp with periodic check-ins for alignment. Core hours are flexible with communication handled through async updates and shared documentation.
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