Global Media Campaign Specialist (Consumer)
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Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Global Media Campaign Specialist (Consumer)Job Description
About Signify
Through bold discovery and cutting-edge innovation we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things were breaking new ground in data analytics AI and smart solutions for homes offices cities and beyond.
At Signify you can shape tomorrow by building on our incredible 125 year legacy while working toward even bolder sustainability goals. Our culture of continuous learning creativity and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us and together well transform our industry making a lasting difference for brighter lives and a better world. You light the way.
More about the role
This is an exciting job opportunity for you to light the way as a Global Media Campaign Specialist in Madrid with Signify.
As a Global Media Campaign Specialist youll be responsible for working within the Global Media Hub team and our external global paid media agency ensuring that we strive for high-quality traffic from paid channels to drive sales. You will work with other digital marketing operations experts such as CRO SEO web specialists CRM campaign specialists and insights managers.
You will play a key role in enhancing brand visibility and sales across this role you will support media planning execution and optimization to ensure impactful brand and performance campaigns for our consumer brands.
Were looking for a motivated detail-oriented professional eager to contribute to global media strategies and drive brand growth.
Responsible toco-creating designing and executing thepaid campaign strategy based on campaign objectives and targeted audiences in collaboration with the Global Media Campaign Manager and rest of the Global Media Hub.
Support on budget strategy and channel allocation ensuring alignment among marketsagency and leadership team. Ensure correct campaign KPIs and targets are set and correct tagging is in place.
Work with Local Markets to optimize central strategy and translate/localize to market needs.
Ensure Consistency in Media Deployment: Work closely with regional teams to align brand messaging and media strategies across all -create toolkits & playbooks to be deployed to markets.
Co-create the brief with the Media Campaign Manager and coordinate with extended teams to ensure the paid media brief isin line with requirements guidelines and best practices.
Manage Campaign Tracking and Reporting: Monitor campaign performance gather insights and support the optimization of media investments.
In collaboration with Marketing Insights & Performance and the Global media agency collaborate on reviewing campaign performance and ensure previous campaign learnings and insights are applied to future campaign planning.
Coordinate with Agencies and Internal Teams: Facilitate smooth collaboration between global marketing media agencies and local market teams.
Support in defining A/B tests andits execution optimization and improvement.
Stay Updated on Media Trends: Keep track of industry developments and emerging media opportunities to continuously improve strategies.
More about you
While we value and appreciate all applicants we believe that the following experience and skills will be needed to shine brightly in this job opening:
5-7 years of paid media experience. Focus on digital performance marketing.
Degree in marketing communications or business.
Language required: English (fluent written and spoken - B2 to C1).
Full funnel strategy and media planning experience ideally in a global or multi-market role.
Experience developing operating analyzing & optimizing digital paid media campaigns.
Detail-oriented and comfortable managing campaign data performance metrics and reporting. Deep analytical skills.
The ability to clearly articulate and defend media recommendations and results to team members and management aligned with agreed campaign objectives & KPIs.
Hands-on use of all digital paid media platforms & channels (search programmatics social email marketing...) including the relevant ad tech platforms.
Knowledge of paid media formats per channel (specifications & use cases).
Full understanding of integrated marketing experience and the role digital plays in consumer journeys.
Strong communication and coordination skills with the ability to work across teams and markets.
Proactive eager to learn and adaptable in a fast-paced international environment.
Google SEA certifications Meta TikTok & Pinterest Certifications Adobe Analytics experience are a plus.
If youre passionate about media and technology wed love to hear from you.
Everything well do for you
You can grow a lasting career here. Well encourage you support you and challenge you. Well help you learn and progress in a way thats right for you with coaching and mentoring along the way. Well listen to you too because we see and value every one of our 30000 people.
We believe that a diverse and inclusive workplace fosters creativity innovation and a full spectrum of bright ideas. With a global workforce representing 99 nationalities we are dedicated to creating an inclusive environment where every voice is heard and valued helping us all achieve more together.
Come join us and together we can light the way.
Required Experience:
IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and pub ... View more
