Content Marketing Coordinator

CONTENT MARKETING COORDINATOR

Axil Coffee Roasters Hawthorn VIC

Full-Time Onsite

ABOUT AXIL COFFEE ROASTERS

Were an award-winning specialty coffee roaster based in Melbourne and were home to Jack Simpson the 2025 World Barista Champion. We run cafes across Melbourne and roast coffee for some of Australias best cafes and businesses.

THE ROLE

We need a Content Marketing Co-ordinator who can create killer content and isnt afraid to get behind a camera. This is for someone whos experienced (not entry level) but still early in their marketing career loves coffee culture and wants to build real skills at a fast-moving brand.

Heres the reality: 50% of this role is content creation. We need someone who can walk into a cafe with a camera (DSLR / Mirrorless) shoot a product or event and deliver Instagram/TikTok-ready content the same day. You should already know how to do this were not looking for someone to learn content creation on the job.

Youll work directly with our Marketing Director and the wider team to bring our campaigns to life. As you get better at what you do therell be chances to take on more whether thats running EDMs leading campaigns or whatever else youre keen to learn.

WHAT YOULL DO

1. Content Creation & Social Media

This is hands-on creation work youll be shooting and editing multiple times per week. Create content for Instagram Facebook TikTok LinkedIn photos videos stories reels the works. Write captions that actually sound like us. Keep an eye on whats trending in coffee and social. Respond to comments and DMs. Help us plan whats going out and when.

We need someone who can take a brief like we need 5 Reels for a new blend launching by Friday and come back with concepts execute the shoots independently and deliver polished content without hand-holding.

• Create engaging content for Instagram Facebook TikTok LinkedIn and Rednote (photography video stories reels)
• Write compelling social media copy that captures the Axil voice
• Monitor engagement and respond to comments/messages
• Stay on top of trends in specialty coffee and social media
• Assist with content planning and scheduling

2. Marketing Support & Collaboration

Work with the team to create assets for EDMs social posts and campaigns. Youll be managing the social media accounts grow followers UGC content and influencer. Youll be helping launch our seasonal events promotions and business-as-usual activities.

• Work alongside the marketing team to develop creative assets for interdisciplinary teams (Retail Ops Instore Sales Events Online) and the wider brand
• Assist with seasonal campaign launches campaigns and events as well as BAU marketing collateral development.
• Support email marketing efforts (Klaviyo and Hubspot) with opportunity to take on more ownership as you develop
• Help maintain website content (Shopify)
• Create marketing collateral (ie including but not limited to price tags menus coffee bag labels and in-store signage)
• Grow partnerships / collaboration / influencer and UCG campaigns
• Grow your skills in campaign management and execution

3. Events & Activations

Help run in-store events tastings and activations. Create content around these events. Help coordinate partnerships and collabs.

• Support in-store events tastings and activations and create content around these events.
• Assist with event content creation and promotion
• Help coordinate partnerships and collaborations

4. Administration & Organisation

Keep the marketing calendar and Asana up to date. Organise our brand files and assets. Track basic performance metrics. General marketing team support when needed.

• Maintain marketing calendar and Asana project management
• Organise marketing assets and brand files
• Track basic performance metrics
• General marketing team support

NOTE: This job description outlines the core responsibilities of the role but as part of a dynamic marketing team you may be asked to take on additional tasks and projects to support the business and your professional development. We encourage curiosity initiative and a willingness to learn some of the best growth opportunities come from stepping outside your comfort zone!

WHAT YOULL BRING

The Must-Haves:

• 1-2 years creating content professionally (marketing roles content creation social media internships count if you were actually shooting/editing)
• Proven ability to shoot and edit high-quality photo/video content independently this isnt entry-level. We need someone who already knows what theyre doing behind a camera
• You can write. Not just captions actual good copy that sounds human
• Expert with DSLR or mirrorless camera systems you should own gear or have reliable access to it
• Proficient in video and photo editing (Adobe Premiere Final Cut Lightroom Photoshop). Canva alone wont cut it for this role
• Strong design skills in Canva or Adobe Creative Suite for creating marketing materials and collateral
• Confident shooting run-and-gun style content on your own
• Must be able to execute shoots from a brief with minimal direction creative problem-solving when things dont go to plan
• Youve used social platforms enough to know what works and what doesnt
• Youre organised and actually follow through on things
• Youre a team player were a small team everyone pitches in
• You actually like coffee and hospitality culture (this matters)
• A portfolio demonstrating food/beverage/hospitality content is essential

Bonus Points:

• Own DSLR/mirrorless camera and video equipment
• Experience with lighting setups and audio recording
• Adobe InDesign experience for layout and print design
• Portfolio demonstrating food/beverage/hospitality content
• Any experience with email marketing platforms (Klaviyo Hubspot Mailchimp etc.)
• Basic knowledge of Shopify or website CMS platforms (Square Squarespace Shopify WooCommerce)
• Understanding of the specialty coffee industry
• Experience working in hospitality or retail

THE PERSON WERE LOOKING FOR

Youre an eager content creator youre creative organised and love creating content that makes people stop scrolling. Youre confident with a camera in your hands whether its shooting products behind-the-scenes content run-and-gun videos or designing BAU marketing material that tells a brand story. You can take a brief execute a shoot independently deliver polished content and run-and-gun that captures the Axil story.

Youre a team player who thrives on collaboration takes feedback well and isnt afraid to contribute ideas. Most importantly you love great coffee and want to be part of the Axil story.

WHAT WE OFFER

• Competitive salary superannuation
• Professional development and mentorship from the Marketing Director
• Opportunities to expand your skills and take on new responsibilities
• Staff discount on all Axil coffee
• Free coffee (obviously!)
• Work directly with the team behind the 2025 World Barista Champion
• Supportive passionate team culture

REPORTING STRUCTURE

This role reports directly to the Marketing Director and works closely with the broader marketing retail ops sales and roastery teams.

HOW TO APPLY

Send your resume and a cover letter to:

In your cover letter please tell us:

1. Why do you want to start your marketing career at Axil Coffee
2. Link to your portfolio or 2-3 examples of photo/video content youve shot and edited
3. Your favourite coffee order

Applications close: Sunday December 14 2025

Start date: Early January 2026

APPLY: with resume cover letter portfolio

Questions Email

Axil Coffee Roasters is an equal opportunity employer.