Chevrolet Assistant Retail Marketing Manager

Job Description

The Role:

The Chevrolet Retail Marketing team is responsible for leading Chevrolets retail go-to-market campaigns. This position will actively assist in monthly retail messaging strategy and execution while providing subject matter expertise and guidance to cross-functional teams and senior leadership. This individual will lead and support relations with several external partners. Day to day activities will involve a high level of flexibility the need to make independent decisions while maintaining accuracy creativity and initiative. This is your opportunity to work on this iconic automotive brand and join a dedicated fast paced dynamic and highly engaged team.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

• Assist the Retail Marketing Manager in Chevrolet GTM strategy and execution
• Independently pursue opportunities to strategically position Chevrolets most important nameplates with retail messaging
• Assist in the development and deployment of Retail Scope of Business and Retail Run the Business
• Manage relationships with external partners (creative agencies media agencies adjacency support organizations)
• Provide cross functional collaboration on retail strategies
• Serve as the primary subject matter expertise on digital go-to-market messaging tactics (dealer website of choice social display)
• Collaborate with Chevrolets Tier 3 team to ensure the GTM strategy is effectively implemented across dealer websites
• Support the development and execution of strategic initiatives for Chevrolets Local Marketing Association.
• Act as a key communication conduit to the Chevrolet Regional Operations team
• Assist on the understanding and execution of GM/GMF incentives & programs
• Employee will be required to perform duties outside of normal scope on occasion

MINIMUM QUALIFICATIONS/REQUIREMENTS:

• 5 experience within the automotive industry preferably in sales marketing planning or product management
• Ability to think strategically and integrate many different perspectives and viewpoints
• Must be able to generate comprehend and display information from various data sources into a cohesive story that explains the key drivers
• Knowledge of automotive market GM products and competitive environment
• High level of computer and systems skills (including Excel Word and PowerPoint)
• Occasional travel is required

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