Director of Product Marketing

Summary

The Director of Product Marketingdefinesanddrivesthe go-to-market (GTM) strategy for Greenshades suite of payroll HR and tax compliance responsible fortranslating product capabilities into compelling market narratives enabling our sales teams with the tools to win and ensuring every launch message and program drives measurable business growth.

This is a highly strategic and cross-functional role sitting at the intersection of Product Sales and with leaders across Demand Generation Content Strategy Campaigns and Partner Marketing to ensure our messaging resonates our launches land and our market presence reflects our innovation and customer value.

The ideal candidate is both a strategist and storyteller analytical creative and deeply curious about customer needs and market dynamics.

Key Responsibilities

Go-to-Market Strategy & Leadership

• Lead GTM planning for new product launches feature enhancements and key initiatives defining target markets positioning and messaging that drive awareness adoption and revenue.
• Collaborate withDemand GenerationandCampaign Managementto translate GTM priorities into integrated marketing programs that buildpipelineand accelerate growth.
• Partner withSalesandCustomer Successto ensure readiness and alignment ahead of launches equipping teams with the right tools competitive intelligence and messaging to drive results.
• Define success metrics for each launch and measure impact across adoption pipeline and revenue contribution.
• Engage early in planning cycles withContent StrategyandDigital Marketingto ensure GTM strategy informs creative direction content priorities and audience targeting.

Market Positioning & Messaging

• Own the development of core messaging frameworks value propositions and differentiators forGreenshades products and solutions.
• Partner withContent Strategyto ensure all external content (web campaigns thought leadership) reflects consistent positioning whilemaintainingthe brands voice and tone.
• Maintain the division of ownership:Product Marketing defines what we say the products strategic message positioning and proof points whileContent Strategy defines how we say it ensuring storytelling consistency.
• Continuously evolveGreenshades market narrative based on customer insights competitive trends and emerging industry shifts.
• Align withDemand GenerationandCampaignsto ensure all activation programs accurately reflect product value propositions and audience pain points.

Sales Enablement & Revenue Support

• Develop andmaintainsales enablement materials pitch decks playbooks battlecards objection handling guides and ROI calculators.
• Collaborate withSales Leadershipto train teams on positioning competitive differentiation and value-based selling.
• Partner withRevenue OperationsandSales Enablementto track assetutilization win/loss outcomes and content engagement to inform ongoing enablement improvement.
• Use AI-driven analytics toidentifypatterns in sales performance buyer objections and deal velocity informing content and messaging updates.
• Partner withDemand Generationto align marketing programs andenablementcontent around shared buyer journeys.

Market Intelligence & Customer Insights

• Lead competitive and market intelligence toidentifytrends new entrants and customer challenges that shape marketing and product strategy.
• Partner withProduct Managementto translate customer and market insights into roadmap recommendations.
• Builddeepunderstanding of buyer personaspurchasingbehavior and decision dynamics to ensure messaging is anchored in market reality.
• Maintain voice-of-the-customer feedback loops with Sales Marketing and Customer Success to capture evolving customer needs and use cases.
• Partner withDigital & AI Marketing Strategyto integrate predictive analytics and AI-driven insight into segmentation messaging and campaign planning.

Cross-Functional Collaboration

• Collaborate withDemand GenerationandCampaign Managementto ensure product launches and solution narratives are reflected in integrated programs.
• Partner withDigital & AI Marketingtooptimizeproduct messaging across digital channels and paid media.
• Align withContent Strategyto develop supporting assets ( case studies solution pages) that bring product stories to life.
• Work withPartner Marketingto develop and promote joint value propositions and co-marketing campaigns that expandGreenshades reach and relevance.
• Participate proactively in quarterly planning with Marketing and Product Leadership to ensure messaging campaigns and roadmap initiatives are synchronized.

Team Leadership

• Lead and mentor product marketing professionals (and agency partners as needed) to deliver high-impact work with clarity creativity and accountability.
• Build scalable frameworks for messaging enablement and market intelligence that empower the broader marketing organization.
• Foster a collaborative insights-driven culture that values storytelling data and customer empathy.

Success Metrics

• Growth in product-specific and overall marketing-sourced pipeline.
• Successfultimelyproduct launches with measurable adoption and revenue impact.
• Increased win rates and improved sales productivity through effective enablement.
• Consistent and differentiated product positioning across all touchpoints.
• Clear alignment between Product Sales and Marketing on GTM priorities.
• Positive feedback from Sales and Product leadership on marketing partnership and impact.

Qualifications

• 810 years of experience in B2B SaaS marketing with at least 5 years in product marketing roles.
• Proven success leading go-to-market strategy messaging andlaunchprograms that drive revenue.
• Deep understanding of B2B buyer journeys and personas particularly in HR payroll or compliance markets.
• Exceptional written verbal and presentation skills able to translate complex ideas into simple compelling narratives.
• Demonstrated experience in sales enablement and competitive positioning.
• Skilled at partnering cross-functionally with Product Sales and Marketing teams.
• Analytical mindset comfortable defining metrics interpreting performance data andleveragingAI-driven insights.
• Leadership experience managing people or external contributors in a fast-paced collaborative environment.

This is a remoteposition.