Strategic Marketing Program Operations Manager

Who are we

Our mission is to scale intelligence to serve humanity. Were training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation semantic search RAG and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do whats best for our customers.

Cohere is a team of researchers engineers designers and more who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

We are seeking a dynamic and detail-oriented Strategic Marketing Program Operations Manager to architect execute and scale high-impact marketing initiatives. This role is pivotal in driving cross-functional alignment operational excellence and measurable impact across campaigns (paid owned earned) product launches events and brand initiatives.

About the Role
As a founding member of the Marketing Operations and Program Management team you will act as both a strategic leader and tactical execution expert ensuring seamless collaboration between stakeholders service providers and internal teams while maintaining accountability on delivering programs that accelerate growth and innovation.

Key Responsibilities:

Full Project Management Lifecycle Ownership:

• Initiation: Define program scope objectives and success metrics in collaboration with stakeholders ensuring alignment with business goals.

• Planning: Develop detailed project plans timelines and resource allocation leveraging tools like Asana Linear and Notion. Create risk mitigation strategies and contingency plans.

• Execution: Lead cross-functional teams (Product Brand Campaign Growth Sales Legal and external agencies) to deliver campaigns launches and initiatives on time and within budget.

• Monitoring & Control: Track progress against milestones identify bottlenecks and proactively resolve issues. Manage stakeholder communication and escalate risks as needed.

• Closure: Ensure seamless handoff of deliverables conduct post-mortem analyses and document lessons learned to refine future programs.

Strategic Program Leadership:

• Design and execute end-to-end marketing programs (e.g. product launches integrated campaigns events partnerships) that drive engagement acquisition adoption and brand loyalty.

• Develop playbooks workback schedules and governance frameworks (e.g. DACI/RACI) to standardize processes operational cadence and ensure accountability.

Cross-Functional Orchestration:

• Partner with internal teams and external partners to align priorities streamline workflows and resolve dependencies.

• Serve as the primary point of contact for program updates risk management and executive reporting.

• Oversee the Marketing intake process reviewing triaging and managing requests effectively.

Operational Excellence:

• Implement scalable processes tools and analytics dashboards to optimize campaign execution measurement and iteration.

• Design and implement change management and enablement frameworks to drive continuous optimization of marketing programs team workflows and business continuity. Proactively identify opportunities for improvement foster a culture of adaptability and ensure seamless transitions during organizational or strategic shifts.

• Manage vendor relationships budgets and compliance (e.g. legal reviews promotional guidelines) to ensure fiscal discipline and operational rigor.

• Share expertise in project management and production best practices to foster innovation accountability and continuous improvement in workflows and collaboration.

Performance & Innovation:

• Track KPIs (e.g. ROI engagement conversion) and leverage data to refine strategies optimize spend and maximize impact.

• Champion creativity and experimentation integrating emerging technologies (e.g. AI tools) to enhance marketing efficiency and user engagement.

Storytelling & Stakeholder Alignment:

• Craft compelling narratives for internal and external audiences presenting program progress and outcomes to stakeholders leadership board and partners.

• Bridge technical innovation with human-centric/AI marketing ensuring Coheres voice resonates globally.

Qualifications

• 5-8 years of experience in marketing program/project management with a proven track record of leading complex initiatives from inception to completion.

• Expertise in full project lifecycle management (initiation planning execution monitoring closure) and methodologies (Scrum Kanban Agile Waterfall hybrid). PMP certified.

• Strong command of project management tools (e.g. Asana Linear and Jira) and collaboration platforms. Experience using design-centric tools such as Figma Miro or Mural to conceptualize complex project lifecycle management delivery.

• Demonstrated ability to manage cross-functional teams resolve conflicts and drive alignment in fast-paced and highly-matrixed environments in B2B enterprise/Saas/AI companies.

• Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools (e.g. Google Analytics Marketo Salesforce Looker Dashboards).

• Exceptional communication presentation and stakeholder management skills.

• Passion for AI innovation and building inclusive user-centric experiences.

• Bonus: Experience in M&A integration design/creative/campaign operations or scaling early-stage marketing teams

If some of the above doesnt line up perfectly with your experience we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process please submit an Accommodations Request Form and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

An open and inclusive culture and work environment

Work closely with a team on the cutting edge of AI research

Weekly lunch stipend in-office lunches & snacks

Full health and dental benefits including a separate budget to take care of your mental health

100% Parental Leave top-up for up to 6 months

Personal enrichment benefits towards arts and culture fitness and well-being quality time and workspace improvement

Remote-flexible offices in Toronto New York San Francisco London and Paris as well as a co-working stipend

6 weeks of vacation (30 working days!)

Required Experience:

Manager