Sr Analyst, Insights Strategy & Analysis

Sony Pictures Television is looking for a Senior Analyst to join our Insights Strategy & Analysis Team supporting Drama (Superhero Sci-Fi Fantasy) & Unscripted series. The worlds largest independent studio Sony Pictures Television produces original content for linear networks and digital platforms. Our series from dramas like THE NIGHT AGENT THE LAST OF US and THE BOYS to comedies like PLATONIC to unscripted series like JEOPARDY! SHARK TANK and AMERICAN IDOL are beloved by our fans and customers worldwide.

As part of the SPT Insights Strategy and Analytics team the Sr Analyst will work in a consultative manner with senior executives and cross-functional teams to deliver insights that inspire creative development content strategy and marketing. This role will be a key member of a team that are experts on the entertainment marketplace commissioning trends customer needs and audience tastes. This Sr Analyst will elevate the voice of the consumer and provide strategic content insights that support Sony Pictures Televisions success in our unique role as an independent studio. Using secondary & syndicated data primary research ratings & consumption data and social listening the Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies in supporting trend identification landscape opportunity analysis concept and pilot testing content positioning content promotion & launch / post launch analyses. This role will play a meaningful and visible role in guiding content creation optimizing audience engagement and making our content the best it can be. The Sr Analyst Insight Strategy & Analytics will report to the Director Insight Strategy & Analytics Superheroes Sci-Fi Fantasy; Unscripted.

Responsibilities

The analyst will support the team/Director on SPT Superhero Sci-Fi Fantasy and Unscripted series. Working with the team/Director the analyst will have a keen understanding of genre trends and opportunities conducting qualitative and quantitative primary research studies and tracking series performance to optimize departmental development slates understand landscape genre trends uncover audiences views on pilots and to improve the sell-ability marketing and performance of pitches and current series.

• Approach answering key business questions with a holistic approach to gather strategic insights - from primary research to viewing / consumption data analysis to social analytics.
• Partner with broader data analytics teams as needed for larger scale projects and advanced analytics
• With guidance from team/Director design primary research studies to test concepts pilots and series end to end both qualitative & quantitative
• Produce regular performance reporting and create additional custom analyses as necessary for SPT across drama series (superhero sci-fi fantasy) & lifestyle (unscripted) series
• Maintain a familiarity with entertainment landscape/industry trends
• Leverage studio wide tools and data sources to deeply understand content performance content trends and audience engagement
• Analyze the TV landscape genre trajectories & audience areas of growth / opportunity for development & production using Nielsen Ampere and other 3rd party datasets
• Utilize social media listening to understand audiences needs and test hypotheses about content including development & marketing opportunities
• Utilize syndicated consumer & audience insight tools to answer content development & landscape questions
• Enrich and validate multiple data sources to maintain data quality and support the production of new reports and dashboards
• Strong presentation skills able to tell data narratives that are strategic succinct & visual with a clear POV to increase engagement & adoption of insights & data across the business

Qualifications

• 3-5 years experience in media & entertainment research
• 3-5 years experience in consumer insights/market research (qualitative and/or quantitative primary research methods)
• Passion for film and television!
• Some foundational knowledge of entertainment/TV landscape including linear networks streaming landscape and other digital/emerging media platforms
• Experience with Nielsen Ratings (NNTV NPower SVOD Content Ratings Total Content Ratings) Ad Intel Fast Affiliates; experience with Luminate Studio Systems and Ampere are a plus
• Experience with social and YouTube measurement to report on social campaign performance identify trending content and audience behaviors and familiar with tools like Talkwalker Tubular and TikTok analytics
• Experience working with large data sets
• Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint Excel Outlook Word)
• Able to distill and effectively communicate complex information clearly and concisely
• Advanced writing skills and ability to synthesize information and tell stories with data
• Skilled at data visualization and creating impactful presentations and deliverables
• Exceptional organization time management and project management skills
• Confident presence strong communication skills (verbal written listening)
• Flexible collaborative personality quick learner and strong proactive work ethic
• Self-starter with passion energy enthusiasm curiosity and a growth mindset
• Bachelors degree required preferably in the fields of Marketing Economics Social Sciences Statistics Data Sciences or related fields

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

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