SEO Specialist

Cape Town - South Africa

Monthly Salary: Not Disclosed

Experience Required: 3-5years

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

Outsourced CFO is searching for a forward-thinking SEO Specialist to drive our organic growth by improving search engine visibility and attracting high-quality inbound leads.

This is not a traditional SEO role. In addition to standard optimization you will be responsible for driving visibility so that AI platforms and Large Language Models (LLMs) naturally reference our brand for relevant queries. You will implement on-page strategies produce high-quality copy and collaborate with our Content and Web teams to ensure our brand voice is consistent and search-friendly.

Key Responsibilities

SEO Strategy & AI Optimization

Conduct keyword research and develop comprehensive SEO roadmaps.
Optimize content and digital presence specifically to ensure the brand is suggested by AI and LLMs.
Coordinate technical SEO requirements with the Website Developer.

Content Creation & Copywriting

Produce and optimize SEO-friendly blogs landing pages and social media captions.
Ensure all content aligns with the brand tone drives engagement and positions the brand as a trusted reference.

Performance Tracking & Analysis

Monitor search rankings website traffic user engagement and specific AI mentions.
Produce monthly reports with insights and recommendations to maximize brand visibility.
Track competitor performance to identify market trends and strategic opportunities.

Requirements

Minimum Qualifications

Diploma or Bachelors in Marketing Digital Marketing Communications or related field
Certifications in SEO or digital marketing are beneficial.

Minimum Experience

35 years managing SEO strategy content optimization and copywriting
Experience working with CMS platforms analytics tools and social media content is required.

Specific skills

Strong copywriting experience is essential.
Proven ability to improve organic search visibility and drive high-quality leads.

Competencies required

You have strong analytical thinking skills and a drive for innovation.
You take initiative and work with independence.
You demonstrate flexibility and high stress tolerance.
You have strong interpersonal relationship skills to work effectively with the team.

Our OCFO values

Family first
Integrity matters
Switched on Thinking
Excellence in everything
Growth and success

Required Skills:

35 years managing SEO strategy content optimization and copywriting Experience working with CMS platforms analytics tools and social media content is required.

Required Education:

35 years managing SEO strategy content optimization and copywritingExperience working with CMS platforms analytics tools and social media content is required.

Outsourced CFO is searching for a forward-thinking SEO Specialist to drive our organic growth by improving search engine visibility and attracting high-quality inbound leads.This is not a traditional SEO role. In addition to standard optimization you will be responsible for driving visibility so tha...