Brand & Creative Director

Hi were !

is a self-funded profitable rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team. Were changing the landscape of snacking on nuts dried fruit chocolate and more! We planted our roots in Newark New Jersey during the Great Depression selling premium nuts on Mulberry Streets open-air market. Weve come quite a long way since then taking our multi-generational family business online in 1999. Even after 96 years we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

Whats our team like Were driven collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

is seeking a Brand and Creative Director to lead the creative and strategic vision that drives growth loyalty and storytelling across all touchpoints. This leader will oversee customer-centric brand strategy creative direction and the performance-driven creative assets that fuel our advertising engine.

This role sits at the intersection of brand building and performance marketing balancing creative excellence with measurable business outcomes. Reporting to the Chief Strategy & Sales Officer youll shape how shows up in the world from upper-funnel brand campaigns to the iterative data-driven ad creative that powers our digital channels.

Youll guide a multidisciplinary team of creatives strategists and producers in creating work thats bold smart and high-performing spanning DTC B2B Retail and Amazon.

What youll do:

Brand Strategy & Leadership

• Develop and execute a unified brand strategy that aligns with company goals customer insights and market trends.
• Lead brand positioning architecture and messaging frameworks to ensure consistency across all customer touchpoints.
• Partner cross-functionally to embed brand thinking across the business: marketing product innovation / merchandising e-commerce retail B2B and customer experience.
• Translate brand values into compelling campaigns and narratives that deepen customer connection and drive business growth around a clear and distinct value proposition.

Creative Direction & Execution

• Oversee all creative development from campaign concepts to day-to-day content ensuring a cohesive and inspiring brand identity.
• Collaborate with the Creative Manager (Art & Copy) and design team to produce assets for digital social video and packaging.
• Provide art direction and storytelling guidance that elevates creative quality while maintaining alignment with brand voice and tone.
• Partner with internal stakeholders and external agencies (when needed) to deliver on-time on-brief creative work that meets performance and brand goals.

Performance Creative

• Build and lead a nimble creative studio function that operates on speed experimentation and data-driven iteration.
• Establish creative testing frameworks that incorporate rapid concepting A/B testing and insights application.
• Oversee end-to-end creative production for paid channels (Meta TikTok Google YouTube Display) ensuring output volume and quality.
• Oversee TV creative
• Oversee email & retention assets
• Partner with the Creative Performance Strategist and Growth Marketing teams to review creative results identify winning themes and scale what performs.
• Manage external freelance talent and production partners to expand creative capacity as needed.

Cross-Functional Collaboration

• Collaborate closely with Growth Product CX Operations and E-commerce teams to ensure brand and creative strategies support broader business priorities.
• Partner with the Chief Strategy & Sales Officer to translate strategic goals into creative initiatives that drive measurable impact.
• Ensure creative alignment across DTC Retail B2B and Amazon channels for a consistent customer experience.

Market Insights & Innovation

• Drive and leverage consumer insights testing data and competitive analysis to inform creative and brand strategies.
• Identify cultural and category trends to ensure the brand remains fresh relevant and differentiated.
• Drive new product storytelling and go-to-market creative strategies in partnership with product and merchandising teams.

Performance Tracking & Optimization

• Define KPIs and dashboards for creative and brand performance.
• Use data-driven insights to continually refine messaging creative direction and channel mix.
• Foster a test-and-learn culture that rewards curiosity agility and smart risk-taking.

Team Leadership & Development

• Lead mentor and inspire a cross-functional creative team fostering collaboration accountability and growth.
• Provide clear direction feedback and development opportunities to elevate creative craft and strategic thinking.
• Champion a culture of innovation inclusion and continuous improvement.

What youll bring:

• 10 years of experience in brand and creative leadership ideally within DTC CPG or digitally native consumer brands.
• Analytical and data oriented.
• Deep understanding of both brand storytelling and performance creative optimization.
• Proven track record of developing and scaling creative that drives measurable results across Meta TikTok Google and emerging platforms.
• Experience leading multidisciplinary creative teams and collaborating cross-functionally.
• Exceptional communication presentation planning and leadership skills.
• Strong understanding of creative production design systems and digital marketing principles.
• A balance of creative intuition and analytical rigor - able to connect art with performance data.

What we offer:

• A high-growth and rewarding role in a foundationally strong and rapidly evolving business
• Annual Salary Range: $180000 - $200000 plus annual bonus
• Excellent benefits including a 401K Match
• Paid Maternity Adoption and Paternity leave
• And all the snacks your heart desires a 40% employee discount

**We have a hybrid work environment in our beautiful and state of the art office in Jersey City**

EEO STATEMENT

is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard of actual or perceived race color creed religion national origin ancestry citizenship status immigration status age sex or gender (including pregnancy) gender identity or expression (including transgender status) sexual orientation marital status veteran status physical or mental disability genetic information or any other characteristic protected by applicable federal state or local laws.

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