Head of GTM Content

The Company Youll Join

Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.

Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.

Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

As Cartas Head of GTM Content you will lead a talented experienced team of editors content strategists and writers producing best-in-class B2B content. Youll ensure the editorial team delivers timely accurate and high-impact content related to the evolving private markets ecosystem including private equity firms venture capital firms private credit firms and limited partners who support private companies. You will shape the vision voice and strategy for our successful and growing content function and integrate it more deeply into Cartas marketing strategies.

Reporting to the Vice President of Communications youll be responsible for guiding the development and execution of audience-led content that supports critical business initiatives through the funnelfrom SEO and top-of-funnel educational and brand awareness content to vibrant and audience-targeted mid-funnel content that generates demand to sales enablement and customer stories that help turn prospects into clients.

You will also push to pioneer new content formats and strategies that go beyond the traditional and help position Carta for the future.

What youll do:

Team and editorial leadership:

• Lead and manage a team of senior editors and writers to cultivate a high-functioning collaborative and purpose-driven editorial team that is tightly aligned with the wider marketing org and indispensable to Cartas overall mission
• Champion the role of content and represent the team in companywide big-picture strategic conversations.
• Infuse creativity while pushing the boundaries on operational excellence

Content strategy and planning:

• Provide an editorial vision that drives content strategies supporting business-wide goals for audience engagement acquisition retention and conversion
• Partner closely with leaders of the SEO product marketing creative and demand-generation teams to drive omnichannel content campaigns
• Develop repeatable and scalable editorial processes for ideation creation optimization distribution and governance

Performance and analytics:

• Partner with internal marketing leaders to obtain greater visibility of editorial content performance through the funnel
• Lead a results-based editorial culture that prioritizes data-rich insights to track content performance inform editorial decisions and optimize strategies
• Lead the development of reporting frameworks that measure engagement and ROI and communicate results with clarity to leaders including the C-suite

The Team Youll Work With

At Carta the Communications and Content team plays a vital role in shaping the companys brand messaging and public image. Their responsibilities typically span several key areas including PR Corporate Communications Content Marketing Social Media Influencer Relations and Internal Comms. Together this team is Cartas storytelling engine responsible for communicating the companys story and impact both internally and externally in a clear compelling and consistent way that supports business goals and builds trust with stakeholders.

About You

• Track record of managing teams and processes that produce best-in-class B2B contentand a record of demonstrating out-of-the-box creative thinking that can future-proof content in a rapidly changing environment
• Deep understanding of the private markets including startup fundraising venture capital private equity private credit loan operations and limited partner investing
• Advanced industry-leading knowledge of SEO LLMs AI tools and data-driven content strategies and a track record of deeply leveraging emerging tools to develop editorial processes
• Demonstrated knowledge of global ecosystems including track record of producing private markets content related to non-U.S. regions including Africa Asia/Pacific Islands the Middle East and the U.K.
• Demonstrated success in building scalable content programs that deeply engage target audiences and move them through the funnel
• Outstanding writing editing and research skills; comfortable producing and refining technical and analytical content
• Strong cross-functional communication skills and the ability to collaborate across departments in a fast-paced high-growth setting

At Carta youre not just an employee. Youre a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful relentless unconventional and kind; representing Cartas Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Salary

Cartas compensation package includes a market competitive salary equity for all full time roles exceptional benefits and for applicable roles commissions plans. Our minimum cash compensation (salary commission if applicable) range for this role is: $176000 - $ offers may vary from the amount listed based on geography candidate experience and expertise and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies seePrivacyCA Candidate Privacy and Brazil Transparency Report.
• Please note that all official communications from us will come from an @ or @ domain. Report any contact from unapproved domains to