Social Media Strategist FMOL Health

This role a key leader within the Marketing & Communications Department responsible for developing and leading the comprehensive strategy for social media platforms. This role sets the vision for exponential follower growth and deep audience engagement ensuring that the organizations voice tone and messaging are cohesive and impactful across all social channels. The Head Social Media Strategist oversees planning content creation and the execution of social campaigns for owned and paid channels aligning social media initiatives with brand values and strategic objectives. This leader maintains a high bar for creativity acts as the final approver for major social content and strategies and leverages robust analytics to refine approach and demonstrate ROI. The ideal candidate brings expertise in social media innovation digital community building and cross-functional leadership.

Main Responsibilities

• Develop and implement an integrated multi-platform social media strategy to drive exponential follower growth and boost audience engagement.

• Set the vision for social media initiatives and ensure consistent brand voice tone and messaging across all platforms (including but not limited to Instagram Facebook X LinkedIn TikTok and YouTube).

• Oversee the planning creation and execution of content and campaigns for all social channels aligning with Paid Digital Strategy team to ensure organic and paid social initiatives are in harmony

• Serve as the go-to expert on all things social and mentor a team of social media strategists specialists influencers and freelance contributors fostering innovation and professional growth while also bridging with clients on impactful social content

• Act as the final approver for key social campaigns content and initiatives.

• Collaborate cross-functionally with marketing communications and creative teams as well as clients to amplify social media impact

• Leverage analytics and audience insights to optimize strategies and prove social media ROI.

• Champion innovation in social content formats engagement strategies and emerging platforms.

• Ensure compliance with organizational legal and ethical standards for digital communications.

Qualifications & Experience

• Bachelors degree in Communications Marketing Digital Media or a related field; Masters degree preferred and may substitute for two years of experience.

• Minimum seven years of progressive experience in social media strategy digital marketing or online community management.

• Outstanding social content creation copywriting and storytelling abilities with a portfolio showing success in building social presence and engagement.

• Visionary thinker who can align social initiatives with business and brand objectives.

• Proven experience managing teams complex campaigns and cross-functional projects.

• Expertise in platform analytics paid promotions and translating insights into actionable improvements.

• Demonstrated leadership sound judgment and commitment to our values.

Core Strengths

• Strategic Vision: Sets and refines social media strategy aligned with organizational goals.

• Social Expertise: Ensures excellence in platform content storytelling and community building.

• Data-Driven: Uses analytics for optimizing reach engagement and ROI.

• Leadership: Inspires and develops high-performing social teams.

• Collaboration: Works cross-functionally to amplify social impact.

• Innovation: Embraces new content formats and emerging platforms.

• Compliance: Upholds legal ethical and brand standards in all social media activities.

Performance Metrics

• Exponential growth in platform followers and engagement rates

• Brand sentiment and share of voice enhancements

• Measurable ROI from social media-driven campaigns

• Editorial quality and consistency across platforms

• Stakeholder satisfaction and collaboration