Senior Brand Manager, Rubiks

What will you work on
The Senior Brand Manager Franchise Management forRubikswill serve as the strategic owner and architect of one of the worlds most iconic play brands. This role is responsible for setting and executing thefull 360 brand and franchise vision integrating product strategy marketing licensing digital and experiential into one unified roadmap.

You will lead long-term franchise planning partner closely withProduct Development Design Consumer Insights Licensing Commercial and International teams and expand Rubiks into new cultural and commercial spaces. This role blends brand stewardship product leadership and franchise growth strategy.

How will you create impact

Brand & Franchise Leadership

• Define and evolve theglobal Rubiks brand blueprintpurpose positioning identity and tone across all touchpoints.
• Lead the multi-yearfranchise strategy aligning product marketing licensing and regional teams globally.
• Manage global brand planning annual marketing calendars and cross-functional alignment.

Product Strategy & Development Leadership

• Lead themulti-year product strategywith Product Development; identify innovation pathways white-space and new platforms.
• Translate insights and cultural trends into clear product briefs and strategic direction.
• Partner with Design/Engineering to ensure new products reflect Rubiks values of creativity problem-solving and iconic design.
• Own the portfolio strategy: line architecture pricing positioning and commercial rationale.
• Drive pre-season product reviews testing and brand-led decision-making.

Licensing Content & Expansion

• Partner with inbound/outbound licensing teams to drive brand extension strategies across lifestyle digital publishing fashion and consumer products.
• Collaborate with Entertainment & Digital teams on content storytelling and transmedia opportunities.
• Pursue strategic collaborations with creators innovators and cultural partners to expand brand reach.

Digital Community & Experiential

• Lead Rubiks digital brand presence: content community and cross-platform partnerships.
• Identify new digital product and app opportunities to deepen connected play.
• Develop experiential activationsinstallations pop-ups eventsto build cultural relevance and engagement.

Commercial & Operational Leadership

• Manage franchise business performance: revenue forecasts brand P&L oversight KPIs and optimization.
• Partner with Global Sales and Regional Marketing to ensure consistent execution across markets.
• Build strong agency and partner relationships; act as a primary brand champion internally and externally.

What are your skills and experience

• Experience in consumer brand marketing franchise management or product-led brand ownership (toys entertainment gaming consumer products or IP-driven categories preferred).
• Strong product-marketing skill set with experience shaping product strategies and development pipelines.
• Track record of growing brands through licensing digital entertainment and experiential extensions.
• Deep understanding of consumer behavior play patterns fandom and cultural drivers.
• Strong strategic storytelling influencing and cross-functional leadership skills.
• Commercial acumen with P&L experience and data-driven decision making.

This position requires an onsite presence four days per week.

The anticipated salary range for candidates who will work in New York City is $125000 to $145000 per annum. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job years of experience within the required industry education etc. Spin Master Inc. is a multi-state employer and this salary range may not reflect positions that work only in other states.

#LI-Hybrid #LI-HM1

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation creativity and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

Whats it like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.