Senior Enterprise Marketing Manager
Share
Job Location:
Austin, TX - USA
Monthly Salary:
$ 162000 - 228000
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500000 organizations including 80% of the Fortune 100 rely on Airtable to transform how work gets done.
Airtable is looking for a Senior Manager Enterprise Marketing Programs to build and own our enterprise pipeline marketing engine. This role owns the vision and execution of systemically converting in-market signals into qualified sales conversations through experimental and robust marketing programs.
What youll do
In this role youll create qualified sales pipeline through two complementary approaches: (1) building broad demand generation programs using solutions messaging to attract enterprise buyers at scale through channels like webinars paid media email and events and (2) hunting and activating high-propensity accounts by identifying product usage signals that indicate upgrade readiness. You will identify and engage existing Airtable champions with targeted programswhether with relevant solutions or expansion/upsell messaging. Youll design and execute these programs partnering with sales on outbound plays competitive campaigns and new motions.
This role requires someone who can both architect the strategy execute the programs and measure whats workingyoull own building the enterprise pipeline marketing engine from the ground up. That means running multiple programs simultaneously partnering across teams (PMM sales creative digital events) drafting your own messaging and content to test designing experiments to learn what converts and making real-time decisions about where to invest. Experimentation is how youll learn fast and discover what drives enterprise revenue at scale.
Core Responsibilities
- Generate qualified enterprise pipeline through integrated marketing programs aligned to Airtables priority GTM plays
- Accelerate time-to-conversation by optimizing engagement models messaging and channel strategies across email paid events and social
- Draft messaging content and creative briefs to test what convertspartnering with PMM creative and agencies to scale what works
- Convert product signals into enterprise opportunities by identifying and activating accounts showing enterprise characteristics through solutions-led programming
- Build the repeatable pipeline engine - design test and scale programs that systematically turn GTM plays into revenue
- Drive marketing-sales alignment by representing Demand Gen in cross-functional GTM meetings partnering on outbound programs and building tight feedback loops that improve targeting and performance
Who you are
Experience:
- 8-10 years in B2B enterprise marketing with deep expertise in integrated program design and execution
- Strong understanding of PLG -> enterprise motions and proven track record generating measurable pipeline and revenue
- Experience with sales plays and outbound marketing motions. ABM experience a nice to have.
- Background working closely with product marketing on GTM launches and optimizing funnel metrics
- Experience with Airtable or similar no-code AI platforms; genuine enthusiasm for building with and using AI in your work
- Solutions marketing vertical marketing or PLG-to-Enterprise experience highly valued
How You Work:
- Extremely independent operator who thrives in ambiguity
- Bias to action: you ship fast learn fast and iterate
- Experimental mindset: design tests kill what doesnt work double down on what does
- Takes extreme ownershipyou design it build it run it measure it improve it
- Strong cross-functional collaboration skills; ability to influence without authority
What Makes This Role Unique
This isnt about running the playbookits about writing it in real-time. Airtables PLG model generates thousands of high-intent product signals daily and your job is to design the programs that convert those signals into enterprise pipeline at scale. Youll need to figure out what works often with incomplete information and be willing to scrap what doesnt. Were looking for someone who doesnt just market the productyou use it. If youre energized by building in the unknown measure success in pipeline generated (not just programs launched) and move fastthis role is for you.
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds experiences abilities and perspectives. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any characteristic protected by applicable federal and state laws regulations and ordinances. Learn more about your EEO rights as an applicant.
VEVRAA-Federal Contractor
If you have a medical condition disability or religious belief/practice which inhibits your ability to participate in any part of the application or interview process please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
#LI-Remote
Compensation awarded to successful candidates will vary based on their work location relevant skills and experience.
Our total compensation package also includes the opportunity to receive benefits restricted stock units and may include incentive compensation.To learn more about our comprehensive benefit offerings please check outLife at Airtable.
For work locations in the San Francisco Bay Area Seattle New York City and Los Angeles the base salary range for this role is:
$162000 - $228000 USD
For all other work locations (including remote) the base salary range for this role is:
$146000 - $206000 USD
Please see our Privacy Notice for details regarding Airtables collection and use of personal information relating to the application and recruitment process by clickinghere.
Stay Safe from Job Scams
All official Airtable communication will come from an @ email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt contact us at . Learn more about avoiding job scams here.
Required Experience:
Manager
Key Skills
- SAAS
- Customer Service
- Cloud
- Healthcare
- Account Management
- CRM
- Salesforce
- Infrastructure
- Client Relationships
- New Customers
- Territory
- Trade shows
- Sales Goals
- Sales Process
- Analytics
About Company
Airtable was founded on the belief that software shouldn’t dictate how you work—you should dictate how it works. Our mission is to democratize software creation by enabling anyone to build the tools that meet their needs. Creators and creatives around the world use Airtable to do ever ... View more
