Content Strategist, Global Design System

The Content Strategist role is new on the design system team so you will be a primary influence on our content and documentation processes defined in our documentation patterns IA and experience fragments as design systems use logic and syntax to make sense of abstract and complex things. We aim to develop and manage our digital content approach in our global content style including voice tone and grammar rules that is applicable to different regions languages and information architecture. You will have a strong design and code fluency in your approach that will help inform a content designers practice participate in content creation for new products and existing products. and the ability to operate in a global matrixed environment.

Position Responsibilities:

Governance of Content Strategy

• Develop and maintain documentation UI strings and other content assets within the design system and ensure content can be reused and repurposed efficiently.
• Align stakeholders on IA approach in a globally shared and complex website navigation structure
• Build trustworthy relationships with consumers by making peoples decisions easier and lives better a core facet of our company mission
• Establish a cohesive conversation with consumers of our system within each segment and across our many digital experiences for our end users

Establish metrics and analyze performance

• Test your content on real customers iterate until its clear as a bell and study analytics to drive your messaging decisions and support/dispel your assumptions
• Drive usability by ensuring that all content is reusable useful clear and easy to understand regardless of the users location or language.
• Scale communication with content that allows for scalability making it easier to adapt the design system for new digital properties and global markets.

Design System Expertise

• Leverage working knowledge of Figma libraries Storybook and associated documentation materials to unite product teams in their entirety around a central source of truth.
• Develop communication strategies for getting people to use and build trust with the Global Design System
• Contribute to the writing and editing for our design system documentation site and support our team by helping them to use language and communication to describe the things that are involved in creating the parts of a design system.

Writing to include more people

• Promote inclusivity
• Approach content that people see themselves represented in the product. This could include French or other languages.
• Considerations for approaching inclusive UX writing to build products to function with assistive technology.
• Document an approach for UX content including: Visible text including labels for UI elements text on buttons links and forms alt text for buttons with icons images workflows tutorial formats and anything else that a person can read inside a product

Required Qualifications:

• Bachelors Degree in communications Human-Computer Interaction (HCI) or an equivalent design related field
• 5 years of experience designing information architectures (IA) user experiences (UX) and content strategies
• More than 3 years of experience managing digital content strategy for consumer facing web mobile or social applications
• 1 year of experience with web analytics tools such as Adobe Analytics WebTrends Google Analytics and Documentation tooling sites like Zeroheight or Storybook

Preferred Qualifications:

• An extremely conscientious detail-oriented individual with tangible work experience
• Articulate and prepared able to confidently substantiate your decisions to peers and senior-level executives alike
• Positive yet practical; Quick without compromising quality knowing that iteration and testing are part-and-parcel to designing exceptional user experiences
• Takes initiative isnt afraid to fail asks thoughtful questions and constantly seeks better ways of working and communicating
• Consistently presents a positive flexible attitude and contributes to a fast-paced environment high-visibility team with others to edit at the same time.
• Enjoys working with a fun team of richly creative and accomplished professionals

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.