Head of Marketing
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Job Summary
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Job Title: Head of Marketing
Reporting to: GM or CEO (depending on structure)
Department/Team: Growth / Marketing
Preferred Location: UK / Remote EMEA time zone preferred
Expected Start Date: ASAP
Contract Type: Full-time
Manages: Creative Strategy Lead/Producer Performance Manager Analytics/BI Lead Funnel Specialist
The Mission
To architect execute and optimize a high-performance growth engine across paid acquisition creative funnel and data systems - designed to scale Dent from a founder-led brand to a repeatable system-led growth model on track to reach 21M ARR by end of 2027.
The Role
Key Responsibilities
Own the Performance Engine
- Lead paid acquisition across Meta Google LinkedIn YouTube etc.
- Hit clear CAC/LTV targets and manage ROAS optimization.
- Allocate and scale a media budget (750k1M/year).
Lead Creative Strategy
- Partner with internal/external creators to produce compelling ad concepts that drive high quality leads.
- Build and manage a creative testing engine (message format hook).
- Ensure creative aligns with program positioning and target segments.
Funnel & Conversion Optimization
- Diagnose and optimize every step of the funnel: from lead to Gameplan to sale.
- Build and implement triage lead scoring and retargeting systems.
- Work cross-functionally to increase workshop-to-sale conversion to 20% by Sept.
Data & Analytics Leadership
- Own weekly reporting on key growth KPIs and runs a weekly cross-functional growth sync on all growth levers experiments and outcomes.
- Drive CRM attribution accuracy for fast data-led decisions.
- Identify and unblock funnel bottlenecks and rate-limiting steps.
Cross-Functional Revenue Ownership
- Act as the connective tissue between Marketing Sales and Product.
- Co-own the North Star metric and weekly revenue targets.
- Drive continuous feedback loops between teams to increase efficiency.
Key Outcomes / Objectives
- Reduce CAC while increasing lead quality across all paid channels.
- Restore workshop-to-sale conversion rate to 20% by Q3.
- Launch and scale a rapid creative testing engine.
- Build a unified CRM and attribution stack that enables performance insight.
- Contribute to revenue growth in line with 7M CY2025 and 24M CY2027 targets.
About you
Must-Have Qualifications
- Track record scaling a growth engine in a high-growth startup or SaaS environments
- Direct experience managing 500k in paid media annually.
- Proven ability to align creative performance and funnel teams around revenue outcomes.
Nice-to-Have Additions
- Experience transitioning from founder-led to system-led marketing.
Exposure to GTM motions in international markets (UK/US/APAC). - Familiarity with and mainstream CRM systems.
Essential Personal Attributes
- Strategic data-driven thinker who thrives in fast-paced environments.
- Calm under pressure; able to lead decisively across ambiguity.
- Deep customer empathy and ability to translate insights into action.
- Natural cross-functional collaborator and revenue owner.
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
