Marketing Director

Singapore - Singapore

Monthly Salary: SGD 14000 - 14000

Experience Required: 5years

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Our Client is a HR Tech & solutions provider enabling businesses to thrive with seamless Employer of Record (EOR) solutions across APAC. From payroll and compliance to efficient employee management tools and expert HR advisory they simplify workforce expansion and operations across 14 countries.

Role Overview

They are seeking a strategic marketing leader to shape the Companys marketing direction across brand demand generation and outbound initiatives. This role focuses on strategy insight and alignment not day-to-day execution. You will translate business goals into clear marketing priorities guide teams and partners and ensure Companys brand and demand strategies move cohesively together. You will work closely with the Managing Director Product and Sales teams to define where COMPANYS should play how we should communicate and what will drive meaningful engagement with our audience of HR and business leaders across Asia Pacific.

Key Responsibilities

1. Strategic Marketing Leadership

Lead the development of Companys integrated marketing strategy that connects brand awareness with lead generation outcomes.
Translate Companys brand promise into measurable marketing goals aligned with business priorities.
Partner with cross-functional teams to ensure marketing remains aligned with product innovation client needs and market opportunities.

2. Brand Positioning & Storytelling

Strengthen COMPANYSs brand identity as a trusted HR and payroll partner in Asia Pacific.
Build narratives that communicate COMPANYSs value of Peace of Mind through clarity compliance and partnership.
Oversee the tone consistency and quality of all brand communications.

3. Market & Buyer Understanding

Develop deep empathy and complete understanding of COMPANYSs buyer persona their motivations challenges and decision-making journey.
Map the buyer journey from awareness to advocacy and use those insights to shape campaigns content and messaging.
Continuously analyse market trends competitor positioning and customer feedback to refine COMPANYSs go-to-market strategy.

4. Demand Generation & Outbound Direction

Shape the strategy for outbound and account-based marketing that supports enterprise-level growth.
Partner with the Growth and Sales teams to ensure marketing drives meaningful engagement and qualified pipeline.
Guide the prioritisation of campaigns and channel focus to achieve targeted outcomes.

5. Team Guidance & Collaboration

Work closely with internal marketing teams and external partners to bring strategic direction to life.
Cultivate a culture of curiosity accountability and continuous improvement.
Inspire through clarity helping others see how their work connects to COMPANYSs mission and impact.

Who You Are

A strategic thinker who connects data empathy and storytelling.
Naturally curious always asking why things work and how they can work better.
A builder of clarity structured thoughtful and able to simplify complex ideas.
A collaborator who values open communication and alignment across teams.
Calm under pressure confident in ambiguity and focused on progress over perfection.
Deep empathy and complete understanding of the buyer persona always thinking from the customers perspective.
Passionate about building purposeful brands and driving sustainable growth.

What Youll Bring

Proven ability to think strategically and translate insights into actionable marketing plans.
Strong interpersonal and communication skills with the ability to influence and inspire.
Analytical and reflective mindset comfortable using data to learn and improve.
Curiosity integrity humility and a growth mindset.
Experience leading or guiding cross-functional collaboration in dynamic environments.

Requirements

Minimum of 8 years of progressive experience in Marketing with at least 3 years in a leadership or directorial capacity managing strategy and execution.
Industry Domain (Mandatory): Extensive experience marketing complex B2B services or SaaS solutions for HR or Business Owner stakeholders/buyers
Geographic Focus: Proven hands-on experience in the APAC region managing multi-country marketing initiatives and localised campaign deployment across diverse markets (e.g. SE Asia Japan ANZ).
Demonstrated success in developing and executing Demand Generation and Account-Based Marketing (ABM) strategies that directly drive qualified pipeline and sales enablement.
Leadership & Collaboration: Proven ability to partner effectively with cross department leadership to align marketing strategy with commercial outcomes.
Budget & Data Acumen: Strong commercial sense with experience managing significant marketing budgets and utilizing data (CRM/Marketing Automation tools) to measure ROI and optimize campaign performance.
Education: Bachelors degree in Marketing Business Administration or a related quantitative field.

Required Skills:

Minimum of 8 years of progressive experience in Marketing with at least 3 years in a leadership or directorial capacity managing strategy and execution. Industry Domain (Mandatory): Extensive experience marketing complex B2B services or SaaS solutions for HR or Business Owner stakeholders/buyers Geographic Focus: Proven hands-on experience in the APAC region managing multi-country marketing initiatives and localised campaign deployment across diverse markets (e.g. SE Asia Japan ANZ). Demonstrated success in developing and executing Demand Generation and Account-Based Marketing (ABM) strategies that directly drive qualified pipeline and sales enablement. Leadership & Collaboration: Proven ability to partner effectively with cross department leadership to align marketing strategy with commercial outcomes. Budget & Data Acumen: Strong commercial sense with experience managing significant marketing budgets and utilizing data (CRM/Marketing Automation tools) to measure ROI and optimize campaign performance. Education: Bachelors degree in Marketing Business Administration or a related quantitative field.