Regional Marketing Manager (Tokyo, Japan)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figmas platform helps teams bring ideas to lifewhether youre brainstorming creating a prototype translating designs into code or iterating with AI. From idea to product Figma empowers teams to streamline workflows move faster and work together in real time from anywhere in the world. If youre excited to shape the future of design and collaboration join us!

As we continue to expand in Japan were looking for a Marketing Manager to lead our marketing efforts across the country and drive strategic initiatives focused on lead generation and revenue this role youll develop and implement comprehensive demand generation and field marketing strategies to effectively reach engage and convert our Mid-Market and SMB audiences.

Youll collaborate closely with our Sales organization to drive pipeline growth while also partnering with Product Marketing Brand Paid Marketing and the Design & Developer Advocate teams to ensure marketing programs are cohesive impactful and aligned to Figmas global vision.

This is a full-time role based in Figmas Tokyo Hub.

What youll do at Figma:

• Set the Demand Gen and Field Marketing Strategy: Build and execute localized demand generation and field marketing programs for Japan to support overarching international marketing goals
• Focus on driving brand awareness pipeline generation (SAO PG) and campaign ROI
• Partner with Sales: Work closely with Japans Commercial Sales (SMB Mid-Market) teams to create integrated campaigns that align to business prioritieshelping generate qualified leads and accelerate deal velocity
• Localized Campaign Execution: Develop Japan-specific campaigns messaging and narratives that resonate with local audiences and drive meaningful engagement across digital event and media channels
• Global Collaboration: Partner with regional and global marketing teams to adapt global initiatives for the Japanese market ensuring alignment while optimizing for local impact
• Performance Tracking and Budget Management: Build strong measurement frameworks and manage campaign budgets to track performance analyze ROI and continuously optimize spend and channel mix

Wed love to hear from you if you have:

• 8 years of B2B marketing experience in Japan ideally within SaaS or technology companies
• Proven success in developing and executing full-funnel demand generation strategies for SMB and Mid-Market segments with deep understanding of the digital marketing mix and how to leverage paid owned and earned channels to scale growth in Japan
• Experience in field marketing and events including planning execution and optimization for measurable impact
• Strong stakeholder management skills: you can align sales product and marketing teams across different regions and priorities. You think long-term anticipate challenges and bring people together to deliver results. Ability to work with global and local stakeholders
• Native-level Japanese and business-level English communication skills
  
  

At Figma one of our values is Grow as you go. We believe in hiring smart curious people who are excited to learn and develop their skills. If youre excited about this role but your past experience doesnt align perfectly with the points outlined in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts experiences and opinions allows our employees our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity/expression veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role participate in the interview process perform essential job functions and receive other benefits and privileges of employment. If you require accommodation please reach out to . These modifications enable an individual with a disability to have an equal opportunity not only to get a job but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection we require all candidates keep their cameras on during video interviews. Additionally if hired you will be required to attend in person onboarding.

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