Company Overview

Southend Pharmacy is a modern 503A compounding pharmacy built on clinical precision operational clarity and a human-first approach. Licensed in 35 states and focused on longevity-aligned therapeutics we support providers and their patients with precision in compounding and transparent processes. Southend Pharmacy operates at the intersection of innovation ambition and clinical excellenceblending precision clarity and compassionate support to help providers deliver patient-centered clinically guided care across every step of the treatment journey.

Job Summary

The Marketing Manager leads day-to-day marketing execution while driving long-term brand and GTM strategy. This role owns creative oversight campaign development and product launch readiness content delivery oversight and digital alignment ensuring all initiatives reflect Southends commitment to precision transparency and patient centric care.

You will manage content operations lifecycle and demand generation campaigns and cross-functional efforts supporting campaigns for sterile non-sterile and longevity-focused product lines

Key Responsibilities

Brand & Strategic Leadership

• Champion Southends brand pillars: Clinical Precision Human Approach Partnership Transparency Innovative Care and Modern Medicine.
  
  
• Build and execute quarterly marketing roadmaps aligned with strategic priorities.
  
  
• Execute GTM strategies for sterile non-sterile and longevity-aligned product launches ensuring message-market fit and strong commercialization outcomes.
  
  
• Translate clinical product and operational strategies into clear provider-facing campaignsthat support adoption and retention.
  
  
• Oversee creative work campaign operations and launch workflows.
  
  
• Maintain consistent precise compliant messaging across all channels.
  
  

Content & Creative Development

• Design lifecycle marketing frameworks across the provider journey (onboarding engagement education retention).
  
  
• Develop content aligned to full-funnel demand generation (awareness consideration prescription refill cycles).
  
  
• Oversee provider-facing materials including clinical protocol sheets workflows brochures onboarding guides and operational updates.
  
  
• Manage creative vendors and internal content development workflows.
  
  
• Oversee content planning scheduling and delivery to ensure consistency across all multichannel campaigns as well as alignment with brand standards compliance requirements and clinical accuracy.
  
  
• Uphold Southends Approved Vocabulary & Language Guide across all assets.
  
  

Provider Acquisition & Retention

• Build and optimize provider marketing journeys supporting awareness education and engagement.
  
  
• Collaborate with Sales Customer Service Compliance and Communications teams to support operational and time-sensitive provider communications (facility updates supply chain impacts holiday schedules weather events).
  
  
• Simplify provider understanding of sterile and non-sterile workflows through clear clinically aligned campaign messaging.
  
  
• Reinforce trust and partnership through timely human-centered communication.
  
  

Digital Marketing & Website Management

• Support digital initiatives that strengthen provider conversions and retention pathways.
  
  
• Ensure digital messaging remains compliant clinically aligned and consistent with Southends brand voice.
  
  
• Partner cross-functionally to ensure digital channels reflect accuracy and transparency during operational updates.
• Tracking and reporting of ad analytics and digital performance of campaigns
  
  

Social Media Management

• Oversee content planning scheduling and delivery across social and digital channels.
  
  
• Maintain a compliant informational provider-centered presence aligned with brand voice.
  
  
• Monitor engagement trends and insights to drive content optimization.
  
  
• Ensure all content adheres to regulatory standards and approved language.
  
  

Campaign Execution

• Lead quarterly and seasonal campaigns supporting provider engagement education and product expansion.
  
  
• Build and manage full-funnel demand generation campaigns across email digital web and social.
  
  
• Manage campaign workflows content calendars creative asset delivery and execution timelines.
  
  
• Ensure all campaigns align with clinical accuracy brand voice and compliance requirements.
  
  

Cross-Functional Collaboration

• Partner with Legal & Regulatory to ensure messaging meets FDA FTC and state-level requirements.
  
  
• Work closely with Operations Product Clinical and Customer Service teams.
  
  
• Support communication strategies related to clinical protocol rollouts non-sterile expansion and longevity initiatives.
  
  

Compliance Responsibilities

• Follow Southends Approved Vocabulary & Language Guide and avoid prohibited claims.
  
  
• Ensure required disclaimers accompany all relevant materials including digital print and social assets.
  
  
• Participate in compliance and QA review processes to ensure accuracy regulatory alignment and clinical clarity across all communications.

Qualifications

Required

Marketing Management Experience

• Minimum of 5 years of progressive experience in Marketing Management preferably within a healthcare pharmacy or regulated environment.
  
  

AI & Software Proficiency

• 12 years of experience using AI tools for marketing and workflow enhancement (e.g.ChatGPT Jasper or comparable platforms).
  
  
• 12 years of proficiency in Canva for content creation and brand-aligned design.
  
  
• Experience usingtask management software (ClickUp Asana Trello etc.) for day-to-day workflow ownership and team coordination.
  
  
• Exceptional writing skills with the ability to produce educational provider-facing content clinical-to-consumer translations andsocial/digital copy that supports brand storytelling campaign messaging and pharmacy service communication.
  
  
• CRM experience required specifically supporting marketing segmentation and lifecycle management (e.g.Creatio HubSpot Klaviyo Salesforce or similar platforms).
  
  
• Experience supporting or owning full-cycle Go-To-Market (GTM) strategy from launch planning through deployment and analytics.
• Preference for Houston TX candidates available for hybrid work (23 days/week).

Preferred

• 23 years of experience in a compounding pharmacy environment (sterile or non-sterile; 503A preferred).
• Experience in sterile and non-sterile compounding or longevity-focused therapeutics.
  
  
• Understanding of 503A compliance pharmacy operations and provider workflows.
  
  
• Enterprise GTM strategy and commercialization experience.
  
  
• Full-funnel demand generation expertise across digital lifecycle and provider-focused channels.
  
  
• Product marketing and positioning experience.
  
  
• Data-driven optimization and reporting skills with the ability to translate insights into action.
  
  
• Experience managing creative vendors and launching calendars.

Physical Requirements

• Ability to sit for extended periods of time at a desk and working on a computer
• Ability to communicate effectively in person over the phone or via virtual meeting
• Ability to maintain focus in a typical office environment with moderate noise levels
• Ability to perform repetitive motions with hands and arms such as typing.

Benefits

• Comprehensive benefits package including medical dental paid time off.

Southend Pharmacyis unable to offer visa sponsorship at this time. Candidates must be legally authorized to work in the United States without current or future sponsorship.

Equal Opportunity Employer Statement

Allia Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

If you have any questions or require accommodations during the application process please contact.