Field Marketing Specialist
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Yesterday
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1 Vacancy
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Job Summary
REGIONAL MANAGEMENT OF THE CONSUMER COLLECTING PROGRAM
Own recruitment training and management of a team of university students to make Red Bull an integral and relevant part of a students life.
Coach motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience continually reinforce best practices and delivery against the defined strategy.
Together with the Brand Specialist and Brand Manager set clear goals that drive trial engages new & infrequent users and expands the consumer base all while supporting sales and event initiatives in the region.
Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
Reach more consumers by increasing physical availability on and off campus through Image Driving Distribution and collegiate sales initiatives.
Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.
Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets can targets product knowledge) and contributing to greater cut through with students.
all relevant local playgrounds in accordance to the national focus areas.
STRATEGIC DIRECTION
Integrate global and national Red Bull priorities strategies and the philosophy into local initiatives aimed at establishing a local presence for our global a comprehensive understanding of consumers in various fields throughout the region to serve as the foundation for generating and executing local concepts and initiatives that enhance the brand image and deepen knowledge of the products functionality on a local scale (in collaboration with regional and national sports culture and brand marketing teams).Lead the collection of local regional intelligence sharing insights about consumers competitors etc. with the regional national team.
Partner with the regional sales department to ensure both mental and physical product availability in On Premise Off Premise and New Business environments ensuring product accessibility in all field marketing activities.
Work collaboratively across functions managing internal and external requests according to the annual business plan priorities.
MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORTS AND CULTURE
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
Create new and innovative ideas that bring the brand to life tapping into local networks scenes and opinion-leaders and execute these ideas with the right balance between the 4 pillars of the marketing mix based on the knowledge and ownership of your region and the global and national priorities.
Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds occasions opinion leaders). This will include regional sports & culture marketing campus reach & distribution event vehicle calendar through year sampling across large regional moments and key consumption occasions as well as third party events/activations.
Qualifications :
3 years marketing/comercial experience and demonstrate proficiency in people management
Experience working with commercial teams whether in general sales or trade marketing is required.
Demonstrated expertise in negotiation and budget management is essential.
Candidates should be connectors with superb communication and networking skills capable of opening doors and generating excitement for ideas.
The role requires strong leadership planning and project management skills along with a continual awareness of consumer trends and insights particularly digital trends university life lifestyle changes and EPC culture in sports and regional culture.
The candidate should be a creative marketer with a deep understanding of brand development and innovation who can effectively put new ideas into practice.
The ability to multitask and work within cross-functional teams with diverse objectives and personalities is crucial.
Exceptional oral and written communication skills are needed including the ability to present and train others effectively.
A Bachelors degree or equivalent work experience is required.
English B2/C1
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
