Director (Ecommerce), Brand Impact Global Communications Agency
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Job Summary
The Team
We harness the collective power of creative social and strategic marketing to produce electric infectious and award-winning communications. With this in mind we create provocative inspiring solutions for big brands with stories to tell - which could be anything from traditional media social first content and creators to an installation film event or long-term movement. And while were part of a successful global group we have developed a start-up mentality of bravery and entrepreneurialism rooted in business-changing ideas.
The role
We are seeking an experienced Director of Integrated Communications to lead our eCommerce communications practice. This is a strategic role combining PR expertise with deep eCommerce knowledge to deliver integrated campaigns that drive brand awareness customer acquisition and sales for our growing roster of retail and digital-native clients.
You will be responsible for developing integrated communication strategies that span earned media owned channels paid amplification influencer partnerships and content marketing. This role offers the opportunity to lead a talented team drive business development and shape how modern brands communicate in the competitive eCommerce landscape.
Key Responsibilities
Strategic Leadership:
- Develop and execute integrated communication strategies that deliver measurable business outcomes for eCommerce clients
- Lead the P&L for assigned client accounts ensuring profitability and growth
- Stay ahead of industry trends and emerging platforms particularly within eCommerce retail tech and consumer behavior
- Champion best practices in integrated communications across the agency
Client Management & Business Development:
- Manage relationships with C-suite and marketing leadership at key clients
- Lead pitches and presentations for new business opportunities particularly in eCommerce and DTC sectors
- Identify cross-selling opportunities and develop integrated service offerings
- Ensure exceptional client satisfaction and retention
Team Leadership:
- Lead mentor and develop a team of account managers strategists and coordinators
- Set performance standards and drive a culture of excellence and creativity
- Foster collaboration across PR content digital and influencer teams
- Support team professional development and career progression
Campaign Development:
- Oversee the creation of innovative integrated campaigns that break through in the eCommerce space
- Ensure all work demonstrates creativity strategic thinking and measurable ROI
- Balance owned earned shared and paid channels to maximize impact
- Manage campaign timelines budgets and quality across all deliverables
Expertise in eCommerce Communications:
- Understand eCommerce business models customer journey and key performance metrics (CAC LTV conversion rates)
- Develop strategies that support customer acquisition retention and lifetime value
- Leverage product launches seasonal campaigns and data-driven insights in PR strategy
- Navigate unique challenges of online retail including marketplace optimization reviews and reputation and community building
Required Experience
- Background in PR communications or marketing with leadership/management experience
- Proven track record of developing and executing integrated communications campaigns
- Demonstrated experience working with eCommerce DTC or retail brands (preferably digital-native)
- Strong understanding of earned media content marketing influencer partnerships and digital channels
- Ability to read and interpret eCommerce metrics and translate them into PR/communications strategy
- Experience managing teams and leading cross-functional projects
- Excellent project management and organizational skills
- Exceptional written and verbal communication abilities
Desired Skills & Attributes
- Background in eCommerce retail or direct-to-consumer sectors
- Experience with marketing technology CRM platforms and analytics tools
- Knowledge of influencer marketing and community management
- Crisis communications experience
- Familiarity with media buying and paid social platforms
- Strong commercial acumen and entrepreneurial mindset
- Ability to thrive in a fast-paced dynamic environment
- Strategic thinker with strong problem-solving abilities
- Energetic collaborative and adaptable leadership style
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
We’re a global PR agency developing creative and strategic communications for brand and reputation management, corporate and consumer marketing, crisis and more.
