Strategy & Insights Manager (Portfolio & Shopper)
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Job Summary
PORTFOLIO STRATEGY AND PLANNING
Own the end-to-end portfolio strategy: define guardrails opportunities and priorities across packs channels and missions.
Co-lead portfolio reviews and annual planning with Brand Marketing and Commercial; run scenario planning on assortment mix distribution and new product launches to optimize growth.
Translate insights into portfolio choices (assortment PPA innovation pipeline) and set targets for distribution mix and incrementality.
Steward the Perfect Sell Framework to ensure selling stories and shelf principles reflect shopper decision trees and category fundamentals.
SHOPPER INSIGHTS AND BEHAVIOR
Be the subject-matter expert on shopper missions occasions barriers/drivers path-to-purchase and decision trees.
Build and maintain frameworks that quantify conversion cannibalization and incrementality to guide portfolio and shelf decisions.
Activate insights for channel/customer plans (range flow prioritisation) and turn them into action with Sales and Category teams.
RESEARCH LEADERSHIP AND AGENCY MANAGEMENT
Own relationships with shopper data agencies (e.g. NIQ Kantar Dunnhumby Nectar Quantium); set briefs methodologies and success criteria.
Scope design and deliver ad hoc research to answer priority business questions (e.g. price architecture pack optimization innovation concept testing shelf flow).
Scope design and deliver ad hoc research to answer priority strategic questions (e.g. how shopper missions and decision trees inform portfolio roles and assortment; evolution of flavour and format preferences to guide innovation/renovation; white-space mapping and cannibalization risk; long-range demand and mix forecasting by pack flavour and channel).
STAKEHOLDER AND PROJECT MANAGEMENT
Align cross-functional teams on portfolio priorities through structured forums; own the RACI timelines and decision checkpoints.
Translate insights into decision-ready narratives tailored to Leadership Sales and Brand; turn complex shopper/category signals into clear actions.
Run disciplined project management: build work-back plans govern milestones surface and de-risk critical paths and drive accountability to outcomes.
Qualifications :
Proven experience in FMCG/retail insights category management or portfolio planning with a strong track record in shopper insights and behaviour-led decision making.
Deep expertise with syndicated and shopper data; comfortable with quantitative analysis experiment design and turning data into clear portfolio recommendations.
Exceptional stakeholder management communication and storytelling; able to influence senior leaders and cross-functional teams.
Strong project management and organization; skilled at running complex multi-stakeholder programs on time and on budget.
Additional Information :
At Red Bull we exist to give people wiiings. To achieve that we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience skills potential and talent: everyone is welcome here.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
