Strategic Marketing Analyst

Who We Are

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips the brains of devices we use every day. As the foundation of the global electronics industry Applied enables the exciting technologies that literally connect our world like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology join us to deliver material innovation that changes the world.

What We Offer

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Youll benefit from a supportive work culture that encourages you to learn develop and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possiblewhile learning every day in a supportive leading global company. Visit our Careers website to learn more.

At Applied Materials we care about the health and wellbeing of our employees. Were committed to providing programs and support that encourage personal and professional growth and care for you at work at home or wherever you may go. Learn more about our benefits.

The Strategic Marketing Analyst will focus on Heterogeneous Integration (HI) technologies including Advanced Packaging Plating and Panel solutions etc. This role requires strong analytical skills deep market segmentation expertise and proficiency in Excel and automation tools.

The ideal candidate is highly sensitive to numerical accuracy thrives under pressure and can manage complex multi-dimensional datasets. Occasional weekend work may be required for Quarterly Business Reviews (QBRs) and Strategy Reviews (SRs).

A good understanding of Wafer-Level Packaging (WLP) and Panel-Level Packaging (PLP) is a strong plus.

The candidate should demonstrate a positive attitude the ability to step up when executive demands arise and work closely with GPM (Global Product Management) BM (Business Management) and Finance teams.

Must be a team player who communicates effectively stays aligned and stands behind the numbers.

Key Responsibilities

• Own the modeling validation and application of market sizing and segmentation data in the HI BU especially for Plating and Panel and other process units as needed.
• Provide deep segmentation market share and trend analysis with commentary to support HI sizing focal activities.
• Core ownership for sizing data in annual strategic review (SR) planning and quarterly business reviews (QBRs).
• Ensure documentation of assumptions methodologies and data sources for tracking data QoQ (Quarter-over-Quarter) and YoY (Year-over-Year) for trend analysis and executive reporting.
• Track and analyze BU growth metrics to identify opportunities and risks.
• Drive automation initiatives to streamline data collection and reporting processes.
• Collaborate closely with GPM BM and Finance to ensure alignment and accuracy of strategic decisions.
• Research product marketing trends and conduct complex benchmarking analysis of the companys markets competition and product mix versus competitors including insights from earnings calls.
• Develop complex product forecasts and financial plans including cost reduction strategies margin maintenance and ROI goals.
• Handle ad hoc requests and deliver under tight deadlines with high accuracy.

Functional Knowledge

• Demonstrates conceptual and practical expertise in strategic marketing and market analytics.
• Basic understanding of related disciplines such as technical marketing and product management.

Business Expertise

• Knowledge of industry best practices and competitive differentiation factors.
• Ability to integrate insights across multiple business units and functions.

Leadership

• Acts as a resource for colleagues; Lead small projects with manageable risks and resource requirements.

Problem Solving

• Solves complex analytical problems; applies new perspectives to existing sizing methodology and assumptions.
• Exercises judgment based on analysis of multiple data sources.

Impact

• Excellent communication and collaboration skills with SMO GPM BM and Finance teams.
• Translates complex data and market insights into clear compelling narratives for executives and cross-functional teams.

Interpersonal Skill

• Builds consensus across cross-functional teams.
• Demonstrates team-first mindset strong collaboration and ability to stand behind numbers with confidence.

Qualifications

• Bachelors degree in Marketing Business Engineering or related field; MBA preferred.
• 35 years experience in strategic marketing preferably in semiconductor or advanced packaging.
• Strong proficiency in Excel data analytics and automation tools.
• Exceptional attention to detail and ability to manage complex datasets.
• Comfortable working under pressure and meeting tight deadlines.
• Knowledge of Semiconductor Packaging Heterogeneous Integration WLP and PLP is a strong plus.
• Positive attitude and ability to step up to executive-level demands.

Additional Information

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The salary offered to a selected candidate will be based on multiple factors including location hire grade job-related knowledge skills experience and with consideration of internal equity of our current team addition to a comprehensive benefits package candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program as applicable.

For all sales roles the posted salary range is the Target Total Cash (TTC) range for the role which is the sum of base salary and target bonus amount at 100% goal achievement.

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color national origin citizenship ancestry religion creed sex sexual orientation gender identity age disability veteran or military status or any other basis prohibited by law.

In addition Applied endeavors to make our careers site accessible to all users. If you would like to contact us regarding accessibility of our website or need assistance completing the application process please contact us via e-mail at or by calling our HR Direct Help Line at option 1 and following the prompts to speak to an HR Advisor. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.