Marketing & Business Development Analyst
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Job Location:
Hackensack, NJ - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Our client a top regional law firm is seeking a Marketing & Business Development Analyst to join its Marketing Department in New Jersey. This role reports directly to the Chief Marketing & Business Development Officer and partners closely with attorneys practice groups and firm leadership to support growth initiatives through market intelligence analytics and strategic execution.
Key Responsibilities
- Conduct market research competitive intelligence and opportunity analysis to support practice group and industry team strategies.
- Prepare detailed intelligence reports on clients prospects industries and market trends to inform business development efforts.
- Track and report on key legal market industry and competitor trends.
- Support marketing and business development initiatives with data-driven insights using internal and external research tools.
- Lead data input and quality control for the firms CRM and experience databases; develop and maintain systematic processes for accurate matter and experience reporting.
- Maintain and enhance experience databases and internal resources to support efficient pitch and proposal development.
- Assist in coordinating and preparing RFP responses proposals and presentations aligned with firm positioning and practice priorities.
- Collaborate with marketing team members to refine pitch materials and improve processes for greater efficiency and impact.
- Track analyze and report on pitch and proposal outcomes to identify trends and improvement opportunities.
- Develop and update marketing collateral to promote the firm and its practices ensuring consistency with brand standards.
- Prepare high-quality submissions for legal rankings and awards coordinating with external PR agencies as needed.
- Work directly with attorneys and practice group leaders to execute business development initiatives.
- Provide proactive recommendations for new business opportunities and targeted outreach strategies based on research and analytics.
- Leverage the firms CRM system to track relationships outreach and engagement activity.
- Provide coverage during peak periods or team absences to ensure continuity and timely delivery.
Qualifications & Requirements
- Bachelors degree with 35 years of experience in marketing business development research or analytics.
- Prior experience in a professional services environment (law firm accounting or consulting) REQUIRED.
- Strong organizational administrative and interpersonal skills.
- Excellent writing proofreading and editing abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in Microsoft Office particularly Excel and PowerPoint.
- Familiarity with Nexl Foundations Bloomberg Law and Dunn & Bradstreet is a plus.
- Willingness to travel between offices on occasion.
Key Skills
- Business Development
- Sales Experience
- B2B Sales
- Marketing
- Communication skills
- Crystal Reports
- Microsoft Dynamics Navision
- Microsoft Powerpoint
- Relationship Management
- negotiation
- Contracts
- Mobile Applications
