Trade Marketing Analyst

Madrid - Spain

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job purpose

As a Regional Trade Marketing Specialist this role will work in full coordination with the Regional Trade Marketing Senior Manager aligning with Consumer BU priorities and BSEMEA Business Marketing guidelines. This position is based in the Madrid office.

Responsibilities:

Lead the implementation of all trade marketing activities ensuring a close contact and follow-up with the different internal and external stakeholders.
Propose and execute sell-in/Sell-on/Sell-out promotional plans
Communication of all trade marketing plans and actions across the region and at European level BSEMEA
Periodical visits to key strategic dealers to define and present trade marketing plans.
Achieve the quantitative & qualitative OB targets focusing on strategic products boost and OP target contribution
Apply ROI measurement tools to evaluate the effectiveness of trade marketing initiatives
Inclusion of central available on-the-shelf Promotional Tools developed by the central team into local market strategies when relevant ensuring alignment with regional needs to enhance sales performance.
Follow up and control of the marketing budget

Translate and localize all the different sales enablement assets & POS/Digital materials implementation

Support Senior Trade Marketing manager on the definition of the proper strategy to ensure the right visibility of our brands and products at POS in line with product priorities and guidelines
Execute marketing activations and needs at POS such as openings events etc
Integrate when possible the Brand activation assets as sell-in/sell-out tools to grant brand consistency and reinforce the impact of our Brand investments.
Manage and optimize digital platforms designed to support sell-in and sell-out strategies ensuring a seamless experience for trade partners and customers.
Monitor platform performance and user engagement leveraging data to identify improvement opportunities and drive adoption.
Lead the rollout of new features or upgrades to digital trade platforms.

Develop and implement marketing automation workflows in cooperation with Business Marketing Digital Lead and COE to streamline customer engagement and communication processes.
Analyze customer journey data to optimize touchpoints and increase conversion rates within trade channels.
Apply ROI measurement tools to evaluate the effectiveness of trade marketing initiatives
Achieve the quantitative & qualitative OB targets focusing on strategic products boost and OP target contribution

Qualifications and experience required

Academic background: University degree in Marketing & Communication or University degree in Business Management and Administration.

Experience: Trade & Channel Marketing achievements proved. 5 years experience in Sales & Marketing preferably in Consumer Goods Industry and/or Automotive Industry

Languages: Spanish (native): written & spoken

English (advanced): written & spoken

Soft Skills:

Planning & organizing capacity
Leadership and Team Development
Creative & innovative
Good communication ability
Teamwork capacity
Negotiation ability

Required Experience:

Job purposeAs a Regional Trade Marketing Specialist this role will work in full coordination with the Regional Trade Marketing Senior Manager aligning with Consumer BU priorities and BSEMEA Business Marketing guidelines. This position is based in the Madrid office.Responsibilities:Lead the implement...