Principal, Global Integrated Campaigns

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

The Global Integrated Marketing team drives Adobes enterprise B2B marketing strategy by crafting cohesive cross-channel campaigns that connect with audiences worldwide and ensure every touchpoint reflects business objectives on-brand messaging and customer needs.

Were seeking a Principal to lead a set of global B2B marketing campaigns and own the end-to-end strategyfrom planning and orchestration to performance analysis. This role will partner closely across the marketing ecosystem on execution messaging and content development to drive measurable results.

Responsibilities

• Campaign Strategy:Lead the development of marketing strategies that span regions and channels and align marketing goals with overall business objectives and target audience needs.
• Channel coordination and consistency: Streamline efforts across cross-functional teams to implement campaigns effectively and ensure a unified strategy across marketing channels.
• Market & customer knowledge:Stay on top of innovation and industry trends competitive landscape marketing capabilities customer behavior and new technologies to inform campaign strategy. Have an in-depth knowledge of common business challenges our customers face and how Adobe products help solve those challenges.
• Reporting and optimization:Monitor and report on marketing campaigns using metrics to assess performance and optimizations needed. Develop and communicate insights optimizations and/or pivots needed through run-the-business and quarterly business reviews.
• Cross-functional influence & accountability:Extensively collaborate and influence key team members working closely with Sales Product Marketing Digital and Events centers of excellence BDRs and senior leadership. Communicate effectively at various levels regarding marketing objectives and outcomes.

Deliverables and Outcomes

• Development and communication of end-to-end campaigns planned and in market
• Development of strategy and channel activation plans for multiple campaigns
• Facilitate a degree of coordination across centers-of-excellence and for the execution of campaigns across channel content and related teams
• Ensure consistent messaging and alignment across all channels
• End-to-end campaign performance analysis and insights
• Performance insights and opportunities for optimization that elevate the impact of our B2B marketing

Whats Needed to Succeed:

• Significant experience in B2B marketing planning including managing a range of marketing programs and tactics.
• Proven ability to design and implement global multi-channel campaigns that align with business priorities and drive measurable outcomes.
• Strong background in analytics and performance optimization including reporting and insights to inform pivots and improve return on investment.
• Outstanding communication presentation and collaboration skills.
• Ability to thrive in fast-paced environmentsanticipating challenges and proactively solving them.
• Skilled at influencing and steering large-scale initiatives without direct authority.
• Clear informed perspective on what good looks like across all facets of campaign marketing.
• Positive attitude that encourages collaboration and momentum.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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