Marketing Senior Associate
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Job Location:
Columbus, NE - USA
Monthly Salary:
Not Disclosed
Posted on:
10 days ago
Vacancies:
1 Vacancy
Job Summary
The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with several cross-functional teams to create campaign strategies that drive awareness and affinity with the products and services we support.
As a Senior Marketing Associate on the Engagement Marketing team you will be responsible for building customer engagement strategies for the Affluent Segment with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can drive quantifiable business results.
Job Responsibilities:
- Partner with Marketing Product Sales and Digital teams to help identify opportunities to improve the customer experience drive innovation and deliver business results for the Affluent customer segment
- Support campaign strategy planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
- Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker digital email and owned/paid media channels
- Develop test-and-learn agenda by working across a cross-functional team
- Recommend solutions and testing plansto improve customer experience focused on removing customer pain points and roadblocks specific to the Affluent customer segment
- Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
- Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required Qualifications Capabilities & Skills:
- 4 year degree in Marketing Advertising Communications Digital/Technology or Business Management
- 4 years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy innovation and customer experience
- Knowledge across all communication channels including web email SMS push notifications in-app messaging and paid/display media
- Strong analytical problem solving and planning skills
- Can manage multiple projects simultaneously within tight deadlines
- Excellent written and verbal presentation skills
- Highly proficient in Microsoft Excel and Power Point
Preferred Qualifications Capabilities & Skills:
- Financial services industry experience;Affluent customer segment experience
- Develops strong partnerships; leads through collaboration; recognized as a team player
- Proven ability to take initiative influence others and achieve results
- Comfortable with continuously changing priorities in a highly matrixed organization
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
