E-Commerce Manager
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
WHAT IS THE BRAND
Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs manufactures and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn) and other high-quality iconic brands. Mashburn aims to be the best in American style and service... a brand that offers luxury-quality product at accessible prices delivered with a memorable customer experience and driven by a deeply personal brand voice that expresses the passion and inspiration of our founders.
WHAT IS THE JOB
As a member of the Web Team the role of E-Commerce Manager is an exciting high-growth customer-focused role owning site merchandising user experience and email marketing. This role will bring products to life online and implement email and content campaigns that enhance the customer experience. This role owns all aspects of the online product life cycle from launch planning content accuracy and implementation through to end-of-season and sale for both Sid and Ann Mashburn websites. Additionally this role will be responsible for achieving channel sales goals driving growth and optimizing the online customer experience through site merchandising conversion optimization and testing. Working cross-functionally with our Creative Brand Marketing and Merchandising teams this role will flawlessly execute content email SMS and sale campaigns. This position reports to the Senior E-Commerce Manager and is a salaried exempt position.
This position requires work five days a week from our West Midtown Atlanta GA Headquarters.
WHAT ARE THE RESPONSIBILITIES
- Achieve company financial goals for Web channel.
- Own accuracy of all website content in Shopify for both Sid and Ann Mashburn brands.
- Implement and maintain data-informed best practices for end-to-end homepage navigation and site merchandising strategy; manage Athos Commerce vendor relationship.
- Partner with Creative to maintain email marketing and site content calendars including creative asset requests and briefs.
- Assist in weekly email deployments.
- Manage D-Catalog process for seasonal catalogs.
- Oversee seasonal sale setup and takedown (including Summer BFCM and Winter sales promotions).
- Troubleshoot site issues with development agency and implement fixes.
- Use data to identify opportunities to continually improve customer experience and conversion rate.
- Report weekly and monthly KPIs using Google Analytics Power BI Shopify Klaviyo and Loop.
- Participate in testing and evaluating website enhancements.
- Work cross-functionally with Creative Brand Marketing Merchandising and Sourcing to implement process improvements
- Manage E-Commerce Associate
WHAT ARE THE SKILLS
- 3 years B2C e-commerce experience ideally in apparel.
- Experience with Google Analytics and Shopify/Shopify Plus .
- Athos Commerce or other personalization/merchandising tools experience preferred.
- Data and customer-focused mindset with keen attention to detail and accuracy.
- Results-driven and curious. Excited to take data and translate it to a customer-focused plan.
- Driven resourceful problem-solver and team player with a no task is too small attitude.
- Strong project management skills with the ability to manage multiple tasks simultaneously.
- Microsoft Excel proficiency (including vlookups pivot tables advanced formulas etc.).
- Self-starter with a deep desire to work in a highly cross-functional and entrepreneurial setting.
- Reflect our core values of Hard Work Hopeful Helpful Honest Humble Hospitable and Nimble.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Shop the effortlessly elevated men's and women's clothing, shoes, and accessories by Sid Mashburn and Ann Mashburn now.
