The Regional Sales Manager (RSM) is responsible for leading developing and executing the sales strategy for a defined region within GFLs Solid Waste division. This leadership role focuses on driving revenue growth increasing market share and building strong customer relationships across commercial industrial municipal and construction sectors. The RSM supports a team of Sales Representatives and collaborates cross-functionally to deliver best-in-class environmental solutions that meet customer needs.
Key Responsibilities
Sales Leadership & Strategy
Develop and execute regional sales plans aligned with corporate objectives for revenue profitability and market expansion.
Manage mentor and motivate a high-performing sales team including Sales Representatives Account Executives and Inside Sales.
Analyze market trends pricing and competitive activity; adjust strategy proactively to maintain competitive advantage.
Lead forecasting pipeline management and performance reviews to ensure regional goals are consistently met.
Customer & Market Engagement
Build and maintain strong relationships with key commercial industrial and municipal accounts.
Engage directly with high-value prospects to support sales presentations RFP responses and contract negotiations.
Ensure customer retention through proactive account management and service improvement initiatives.
Represent GFL at industry events networking forums and trade associations.
Operational Collaboration
Partner with Operations Customer Service and Dispatch teams to ensure seamless service delivery.
Work closely with Finance on pricing strategies contract structuring and profitability analysis.
Collaborate with Marketing to implement regional campaigns sales collateral and brand initiatives.
Compliance & Standards
Ensure all sales practices align with company policies safety requirements and environmental regulations.
Maintain accurate records in CRM systems and ensure the sales team adheres to reporting standards.
Qualifications
Required
57 years of progressive sales experience in the waste industry or related environmental services sector.
23 years of sales leadership experience managing a territory team or business unit.
Proven success in B2B sales including contract negotiations and proposal development.
Strong understanding of solid waste recycling and/or industrial waste service models.
Excellent leadership communication and relationship-building skills.
Proficiency with CRM software (Salesforce experience is a plus).
Valid drivers license and ability to travel within the region.
Preferred
Experience working for a major environmental services provider (GFL WM Republic Waste Connections etc.).
Knowledge of regional regulatory requirements (municipal waste bylaws recycling mandates etc.).
Bachelors degree in Business Environmental Science or related field.
Competencies
Strategic thinking and analytical ability
Strong coaching and talent development
Negotiation and contract management
Results-driven mindset
Customer-focused leadership
Ability to collaborate across operational and corporate functions
What GFL Offers
Competitive salary performance-based incentives
Comprehensive benefits package
Vehicle allowance or company vehicle
Opportunities for professional growth within a rapidly expanding company
The chance to contribute to a sustainable future and make a measurable environmental impact
We thank you for your interest. Only those selected for an interview will be contacted.
GFL is committed to equal opportunity for all without regard to race religion color national origin citizenship sex sexual orientation gender identity age veteran status disability genetic information or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position please contact
Required Experience:
Manager
The Regional Sales Manager (RSM) is responsible for leading developing and executing the sales strategy for a defined region within GFLs Solid Waste division. This leadership role focuses on driving revenue growth increasing market share and building strong customer relationships across commercial i...
The Regional Sales Manager (RSM) is responsible for leading developing and executing the sales strategy for a defined region within GFLs Solid Waste division. This leadership role focuses on driving revenue growth increasing market share and building strong customer relationships across commercial industrial municipal and construction sectors. The RSM supports a team of Sales Representatives and collaborates cross-functionally to deliver best-in-class environmental solutions that meet customer needs.
Key Responsibilities
Sales Leadership & Strategy
Develop and execute regional sales plans aligned with corporate objectives for revenue profitability and market expansion.
Manage mentor and motivate a high-performing sales team including Sales Representatives Account Executives and Inside Sales.
Analyze market trends pricing and competitive activity; adjust strategy proactively to maintain competitive advantage.
Lead forecasting pipeline management and performance reviews to ensure regional goals are consistently met.
Customer & Market Engagement
Build and maintain strong relationships with key commercial industrial and municipal accounts.
Engage directly with high-value prospects to support sales presentations RFP responses and contract negotiations.
Ensure customer retention through proactive account management and service improvement initiatives.
Represent GFL at industry events networking forums and trade associations.
Operational Collaboration
Partner with Operations Customer Service and Dispatch teams to ensure seamless service delivery.
Work closely with Finance on pricing strategies contract structuring and profitability analysis.
Collaborate with Marketing to implement regional campaigns sales collateral and brand initiatives.
Compliance & Standards
Ensure all sales practices align with company policies safety requirements and environmental regulations.
Maintain accurate records in CRM systems and ensure the sales team adheres to reporting standards.
Qualifications
Required
57 years of progressive sales experience in the waste industry or related environmental services sector.
23 years of sales leadership experience managing a territory team or business unit.
Proven success in B2B sales including contract negotiations and proposal development.
Strong understanding of solid waste recycling and/or industrial waste service models.
Excellent leadership communication and relationship-building skills.
Proficiency with CRM software (Salesforce experience is a plus).
Valid drivers license and ability to travel within the region.
Preferred
Experience working for a major environmental services provider (GFL WM Republic Waste Connections etc.).
Knowledge of regional regulatory requirements (municipal waste bylaws recycling mandates etc.).
Bachelors degree in Business Environmental Science or related field.
Competencies
Strategic thinking and analytical ability
Strong coaching and talent development
Negotiation and contract management
Results-driven mindset
Customer-focused leadership
Ability to collaborate across operational and corporate functions
What GFL Offers
Competitive salary performance-based incentives
Comprehensive benefits package
Vehicle allowance or company vehicle
Opportunities for professional growth within a rapidly expanding company
The chance to contribute to a sustainable future and make a measurable environmental impact
We thank you for your interest. Only those selected for an interview will be contacted.
GFL is committed to equal opportunity for all without regard to race religion color national origin citizenship sex sexual orientation gender identity age veteran status disability genetic information or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position please contact
Required Experience:
Manager
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