Email Marketing Manager

Job Description:

The Email Marketing Manager role leads the strategy execution and optimization of Merkles external email communications. This role is responsible for developing and implementing effective B2B email strategies that drive engagement nurture leads and support conversion goals. The Manager will play a key role in aligning email initiatives with broader digital marketing efforts to ensure a cohesive cross-channel approach.

This position requires a strong understanding of Merkles business and the ability to continuously enhance the program through data-driven insights automation best practices and audience segmentation. The Manager will also serve as the organizations subject matter expert in Marketo providing strategic and technical guidance to the marketing team during planning and execution.

• Lead strategic planning for the email channel identifying opportunities to enhance audience engagement strengthen nurture journeys and inform broader digital marketing strategies to support business goals and objectives
• Manage the end-to-end email marketing process from planning and creative direction through testing deployment and performance tracking
• Execute and optimize tailored email nurture newsletter batch and blast and event campaigns that deliver relevant content to target audiences driving engagement lead conversion and client retention
• Pull and analyze email performance data to identify trends measure effectiveness and translate insights into both strategic recommendations and actionable campaign optimizations
• Partner with the broader digital team to connect insights and activities across platforms and channels to inform and strengthen email strategy and the overarching digital strategy
• Collaborate with cross-functional teams including Marketing Operations Content and Creative to ensure a cohesive cross-channel approach and consistent messaging
• Analyze audience data customer journeys and competitive trends to develop targeted segmentations and inform personalized email marketing strategies that drive engagement and conversions
• Conduct A/B tests and implement data-driven optimization strategies to continuously improve email deliverability open rates click-through rates and conversions
• Design and create compelling email templates that adhere to brand guidelines and best practices for optimal user experience and engagement.

Qualifications:

• Bachelors degree in Marketing Business or a related field

• 7 years of email marketing experience including at least 3 years of hands-on Marketo experience driving email strategy and executing campaigns required
• Experience with HTML/CSS preferred

• Strong knowledge of Salesforce preferred

• Proven analytical skills with experience in reporting optimizations and making data-driven decisions
• Understanding of lead management and scoring processes

• Accuracy attention to detail and a quality-oriented approach

• Excellent communication collaboration and project management skills

• Experience in developing and executing strategic email programs that drive engagement lead conversion and client retention

• Experience in the B2B industry is a plus

At dentsu we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business needs. Regardless of your work location we expect our employees to be flexible to meet the needs of our Company and clients which may include attendance in an office.

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