Product Marketing Associate
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
Job Type - Contractor
Duration - 1 year
Duration - 1 year
JOB SUMMARY:
The Product Marketing Associate will assist in the deployment of multi-channel marketing campaigns for
Apollos investment solutions across institutional and global wealth audiences. This individual will work within
the Product Marketing vertical and partner with Channel and Digital Marketing to define campaign strategies
execute tactics and measure campaign success metrics. This individual will also work directly with investment
professionals Sales Legal & Compliance and external vendors for campaign execution while informing and
consulting with Product Management counterparts.
RESPONSIBILITIES:
Actively maintain product marketing suite of materials for respective fund coverage (fact cards brochures websites videos email campaigns) including necessary approvals and publishing
Assist in the implementation of multichannel marketing plans for respective product coverage
Collaborate with partners across Product Sales Corporate Communications Legal Compliance and within Marketing to ensure alignment across campaign approach and performance
Collaborate with external agencies freelancers and vendors to develop marketing materials for all active campaigns
Ensure consistency of messaging branding and creative application across all Marketing channels in any given campaign
Evaluate campaign performance across multiple KPIs and identify optimization opportunities
Develop and present campaign performance reporting to leadership
Requirements
SKILLS AND EXPERIENCE:
Bachelors degree in finance marketing or business administration
2-3 years of product marketing experience preferably in financial services
Knowledge of and interest in alternative investment product space expected
Experience with multichannel marketing
Ability to manage multiple concurrent campaigns often on tight timelines
Extreme attention to detail expected
Demonstrable success in strategic marketing disciplines
Proficient in PowerPoint and Excel; familiarity with Salesforce Pardot and Airtable preferred
Highly accountable for commitments; results-oriented
Strong written and verbal communication skills
Required Skills:
Qualifications: Ideally 4 years of experience in digital marketing or related roles Working knowledge of Adobe Creative Suite particularly Photoshop and Illustrator Experience using web platforms (Wix WordPress) and email tools (Mailchimp Unbounce) Strong eye for design attention to detail and ability to follow brand guidelines Familiarity with Google Tag Manager or Google Analytics is an advantage Excellent communication and time management skills Must be comfortable working full-time in a remote setup
Company Industry
IT Services and IT Consulting
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
