Account Based Marketing Manager

Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies AI will transform the way we create and consume content. Today people want to watch and listen not read both at home and at work. If youre reading this and nodding check out our brand video.

Despite the clear preference for video communication and knowledge sharing in the business environment are still dominated by text largely because high-quality video production remains complex and challenging to scaleuntil now

Meet Synthesia

Were on a mission to make video easy for everyone. Born in an AI lab our AI video communications platform simplifies the entire video production process making it easy for everyone regardless of skill level to create collaborate and share high-quality videos. Whether its for delivering essential training to employees and customers or marketing products and services Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. Were trusted by leading brands such as Heineken Zoom Xerox McDonalds and more. Read stories from happy customers and what 1200 people say on G2.

In 2023 we were one of 7 European companies to reach unicorn February 2024 G2 named us as the fastest growing company in the 2025 we announced our series D total weve raised over $330M in funding from top-tier investors including NEA Atlassian Ventures WiL PSP Growth and existing investors such as Accel Nvidia Kleiner Perkins GV and top founders and operators including Stripe Datadog Miro Webflow and Facebook.

Were seeking an experienced Account-Based Marketing (ABM) Manager to develop and execute targeted marketing programs that drive engagement and pipeline growth across our target accounts.

Reporting to and working closely with the Head of Field Marketing this role is integral to aligning marketing and sales efforts for our most important prospects. Youll partner with sales regional field marketing managers digital email and the broader marketing team to activate account-based campaigns in key markets ensuring programs are strategically aligned and regionally relevant.

Youll be responsible for building scalable ABM frameworks managing cross-functional collaboration and delivering measurable impact across high-value accounts.

The Role:

• Design and execute multi-channel ABM campaigns and playbooks focused on acquiring net new strategic accounts.
• Partner with Sales to identify prioritize and target accounts with the highest revenue potential.
• Collaborate closely with the Head of Field Marketing and Regional Field Marketing Managers to align ABM initiatives with regional priorities and global strategy.
• Work cross-functionally with Digital Product Marketing Email and Content teams to create personalized campaigns.
• Track and report performance metrics including engagement pipeline creation and ROI.
• Build and maintain a scalable ABM playbook to share best practices across regions.

Essential Skills and Experience:

• 4-6 years of experience in B2B marketing with at least 2 years in account-based marketing.
• Proven ability to drive pipeline growth from net new strategic accounts.
• Strong collaboration skills and experience working with Sales and Field Marketing teams.
• Analytical and data-driven with a track record of measuring and optimizing campaign performance.
• Proficient in CRM and marketing automation tools (Salesforce HubSpot or similar).
• Excellent communication and project management skills.
• Experience in SaaS or AI technology environments.
• Familiarity with enterprise-level sales cycles and buying processes.

The good stuff...

In addition to being a part of a great team working in a fun and innovative environment we offer:

• A competitive salary stock options in our fast-growing Series D startup
• Hybrid working environment for NY based employees
• 100% Medical Dental & Vision
• 401k Plan
• Paid parental leave
• 25 days of annual leave Public holidays paid sick leave
• Fun culture with regular socials
• A generous referral scheme
• A brand new computer monitor

Location: New York City

Salary: $115000 - $130000. The final compensation package will be determined based on your experience qualifications and location.