Marketing Operations Manager

Job Summary:

Oversee the overall strategic and operating activities for the Caesars Rewards and Casino Marketing departments. Responsible for overseeing all aspects of the Caesars Rewards player card player tracking and the bus program. This self-motivated leader will also guide our VIP Sales and Service teams to develop and maintain lasting relationships with existing and new gaming guests with a focus on promoting brand loyalty. Candidates will partner with other Marketing leadership to develop and execute marketing calendars and VIP strategies and tactics in a cohesive team-oriented fashion.

Qualifications:

• Required bachelors degree from a four-year college or university.
• Required 5 years experience in Marketing or related experience.
• Required 2 years leadership experience.
• Required working knowledge of Microsoft Word Excel PowerPoint and Outlook
• Must be at least 21 years of age.
• Must possess ability to take initiative be detail-oriented and self-motivated; have strong organizational and communication skills.
• Must have the ability to work on multiple projects simultaneously.
• Must have excellent customer service and administrative skills.
• Must have the ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
• Must have speed and accuracy in order to maintain maximum efficiency.
• Must have a sense of urgency and react quickly to changing business demands.
• Preferred knowledge of casino/hotel business along with experience in relational database management systems.
• Preferred working knowledge of the system programs/technology related to Caesars Rewards player tracking CMS WINet etc.

Essential Job Functions:

• Directly supervises the Caesars Rewards Supervisors and Casino Marketing team.
• Ensure smooth execution of all on-property events and promotions.
• Manages and coordinates with strategic partners to identify and develop cross-promotional opportunities.
• Directly plans coordinates implements and supervises entertainment on property.
• Responsible for audience selections and customer segmentation.
• Organizes and executes all off-premises marketing sponsorships and events.
• Monitors compliance of all cross-promotional activity.
• Works directly with the Senior Marketing Analyst to establish reports and systems to monitor actual expenses compared to budget and take necessary action to remain within budget.
• Decides when variances to budget are required and provides necessary cost/benefit justification.
• Responsible for understanding and maintaining clean and consistent patron information between property CMS EMS SDS LMS WINet and OCRM systems.
• Develop proper integration and utilization of all casino related information systems.
• Steward of the Harrahs brand managing usage brand standards and development of strategic marketing plans to enhance the brand.

• Handlesspecialneedsofpremiumplayers.

• Works with Database Marketing Events & Promotions Planning & Analysis anddirects the Casino Hosts in managing planning and scheduling of visits to thecasino by individuals and groups of new or established mid to premium levelgamingcustomers.

• Supportsandsupervisestheacquisitionandretentionofmidandpremiumlevelplayers through the Casino Host Incentive Plan. Plans and establishes quotas;manageshosts to meet goals/quotas.

• Analyzesdepartmentexpensesandcustomerdevelopmenteffortstoensuremaximum profitability.

• HostsandentertainsVIPplayersatspecialeventsandfunctions.

• Arrangesspecialservicesforqualifyingcustomersincludingairandgroundtransportationhotelaccommodationstoursandgreenfees/teetimes.

• Supervises day to day operation of the Casino Host VIP Services and Caesars Rewards& Bus teams

• Responsible for Caesars Rewards customer service scores constantly raisingthebar of service delivery.

• AnalyzesP&L reportsandrecommendsactions.

• DevelopsandmaintainspoliciesproceduresandstandardsfortheCasinoMarketing VIP Services andCaesars Rewards&Busdepartments.

• Develops short- and long-range marketing plans to increase Harrahs share ofthemid to premiumlevel gamingmarkets.

• Contacts and entertains potential gaming customers promoting and selling theattributesof thefacilityandarea.

• ManagesalloffpropertyVIPeventsandpromotions.

• SupportscrosspropertyvisitationandbrandeffortswithourVIPandAEPcustomersandassistsin meetingpropertyimport/exportgoals.

• Managesallcrossproperty(import/export)groups.

• Responsible for the execution of all aspects of the Caesars Rewards Programincludingcouponandpropertypromotional redemptions.

• DemonstratessuperiorcustomerserviceskillsandreinforcesourCustomerSatisfaction Assurance objectives through training coaching and guestinteractions.

• Promotesallmarketingprogramsandensuresthatstaffproducesresultsagainstgoals and measurements with program initiatives including events newacquisitions CaesarsRewardsenhancements andpromotions.

• AdherestoallCaesarsRewardspoliciesandproceduresasoutlinedinvariousprogram relatedmanuals.

• ResponsiblefortrainingpresentationsonCaesarsRewards.

• AttendsCaesarsRewardscorporateteleconferences/meetings.

• Overseescontrolsof Caesars Rewardsinventoryandequipment.

• Promotes departmental efficiency and effectiveness by staffing Caesars Rewards area commensurate withcustomer volume.

• Issues customer comps and offers as necessary through CMS within authorizedprogram guidelines.

• Fosterscreationsofcustomerdevelopmentculturethroughoutthecasinothroughstrategic efforts andteamwork.

• Maintains and submits required records and reports for Casino Marketing BusandCaesarsRewards.

• Managesvendorrelationshipswithintheregulatoryenvironment.

• Managesandoverseesbuslinecharteranddriverscheduling.

• Acts as role model and always presents self as a credit to Harrahs; encouragesothersto do the same.

• Interviewsandselectsemployeesforthedepartment.

• Manages long term finances including budget preparation capital expendituresandanalysis of financial performance.

• Maintains a highly professional work environment; fosters a positive and funenvironmentforemployeestogrowensuringfairnessandconsistency.

• Administers department policies and procedures. Strives to improve andstreamlinedepartmentaloperationsthroughthecontinuousassessmentofpoliciesandproceduresworkprocessandprogrameffectiveness/value.

• Supervises employee training and development; identifies and counselsemployees on career opportunities; reviews employee performance andadministersdisciplinetakingappropriateactioninaccordancewithestablishedpoliciesand procedures.

• Prepares and coordinates the delivery of performance appraisals to assignedpersonnel.

• Responsibleformaintainingoperationswithinapprovedbudget.

• Acts as a role model to other employees and always presents oneself as a credit to Harrahs and encourages others to do the same.
• All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member front or back of house should proactively seek out opportunities to greet guests and their fellow team members daily. EGE policy states teams members should: acknowledge guests and fellow team members within 10 feet; initiate friendly verbal greeting within 5 feet; keep your head up look around (head on a swivel); look for opportunities to greet guests and others; please remember that when you are on the floor you are on stage.
• Team members will participate in all mandatory meetings and pre-shift BUZZ sessions.
• Must be able to get along with co-workers and work as a team.
• Ability to read write speak and understand English.
• Must be able to respond to visual and aural cues.
• Must present a well-groomed professional appearance.
• Meets the attendance guidelines of the job and comply with all state federal and regulatory policies and procedures.
• Must be able to work a varied schedule including holidays nights and weekends as needed.
• Must be able to work a reasonable amount of overtime when required.
• Perform other duties as assigned.

Physical Mental & Environmental Demands:

• Must be able to work in a fast-paced environment involving constant public contact.
• Must be able to respond calmly and handle multiple customer demands.
• Must be able to maneuver to all areas of the casino.
• Must be able to lift and carry up to 10 pounds.
• Must have manual dexterity to operate a computer and other necessary office equipment.
• Must be able to stand for long periods of time.
• Must be able to work in areas containing secondhand smoke dust loud noises and bright lights.

Harrahs reserves the right to make changes to this job description whenever necessary. It is ourpolicyto provideequal employment opportunityto all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information or marital status. This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Preference is given to qualified Iowa tribal members and members of other federally recognized tribes.