Head of D2C Growth

About Counsel

Counsel Health is an AI-enabled physician-supervised virtual care company on a mission to multiply the worlds clinical capacity. We believe in a future where every person has a perfect doctor in their pocket always available infinitely knowledgeable and deeply personalized.

To achieve this were building the first fully vertical AI-enabled medical group from the ground up redesigning the entire clinical stack with custom AI tools that make our in-house physicians faster and smarter without compromising security or patient safety.

Since our founding in 2023 Counsel has partnered with leading employers health plans health systems and channel partners serving 100K members and on track to reach 1M more over the next 12 months. We have raised over $35M from a16z GV and other top-tier investors and are on pace to 5x revenue this year.

Our founding team includes senior physicians and technology leaders from Harvard Medical School Massachusetts General Hospital UCSF the MIT Media Lab and Mount Sinai. Our broader team coming from Stripe NVIDIA and Google DeepMind is growing quickly and were looking for exceptional people to join us at this inflection point.

About the role

Were looking for a Head of D2C Growth to build and lead the next chapter of Counsel Healths consumer business. This role sits at the intersection of healthcare innovation technology and marketing. This is an opportunity to shape how millions of people experience AI-powered care. Youll own the full D2C growth strategy from defining performance metrics to executing campaigns across digital channels optimizing funnels and building a high-performing team around you.

As one of the early growth leaders at Counsel youll have a direct impact on our trajectory and help define how we bring our AI-native medical group to patients everywhere. This is a rare chance to join a world-class team at a defining moment.

What youll be working on:

• Develop and execute Counsel Healths D2C growth strategy across paid and organic channels while defining and owning D2C growth targets and metrics

• Start as a hands-on leader while developing and scaling the team as needed

• Own and refine multi-channel performance marketing (search social affiliates etc.) with a focus on ROI and budget efficiency

• Collaborate closely with internal teams including Clinical Strategy and B2B Marketing to ensure consistency across brand and that D2C growth initiatives align with broader company goals

• Partner with Product and Engineering to refine growth funnels onboarding and retention ensuring a seamless and high-conversion member journey

• Own the D2C strategy to expand LTV and accelerate sustainable growth

Who you are:

• 10 years of experience in growth or performance marketing

• 5 years leading D2C growth at a consumer tech or health-tech company

• Track record of owning and scaling a D2C revenue engine across multiple channels with clear performance metrics

• Experience building and managing cross-functional growth teams (performance marketing lifecycle analytics and product growth)

• Expertise leveraging analytics and growth metrics to guide strategic ROI-driven decision-making

• Comfort with the pace and ambiguity of an early stage startup

What we offer

• Impact: Be at the forefront of AI-augmented care delivery tackling some of the most ambitious challenges in healthcare.

• Growth: Professional development and leadership opportunities within a rapidly expanding tech-enabled care delivery organization.

• Exposure: Gain hands-on experience in scaling a fast-growing healthcare technology company and directly interface with executives at the worlds leading healthcare organizations.

• Compensation: Competitive salary and equity options.

• Benefits: Competitive healthcare vision and dental snacks and free lunch at the office.

Recruitment Fraud Notice
Counsel Health only communicates with candidates using official @ email addresses. We will never ask for payment or financial information during the interview process. If you receive suspicious outreach claiming to be from Counsel Health please contact us at .

Required Experience:

Director