Position Summary
Our client a fast-growing Health & Wellness DTC brand generating $4M/month and scaling toward $10M/month is looking for a data-driven Creative Strategist to join their performance marketing team.
This role focuses heavily on Meta (Facebook/Instagram) paid social and requires someone with strong experience in direct-response creative high-volume ad production and a deep understanding of buyer psychology.
Youll collaborate closely with the existing Creative Strategist founders and a large internal creative team (video editors designers UGC coordinators). The ideal candidate comes from a high-volume high-performing eCommerce brand ideally within the health & wellness niche.
This is not a purely creative role its a performance role. Data guides everything.
Key Responsibilities
- Develop high-performing ad concepts hooks and scripts for Meta paid campaigns.
- Write persuasive direct-response copy (short-form & long-form).
- Analyse winning ads competitor angles creative trends and performance data to guide new iterations.
- Collaborate with editors designers and UGC creators to translate ideas into high-quality final ads.
- Maintain organize and improve the creative pipeline briefs processes and internal systems.
- Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights.
- Test iterate and optimize creatives based on performance ensuring speed and precision.
- Follow proven frameworks and winning structures rather than reinventing for creativitys sake.
- Apply strict direct-response principles to ensure ads convert at scale.
Required Qualifications
- 13 years of experience in direct-response creative strategy (agency DTC brand or freelance).
- Strong background in Meta ads especially in high-volume creative environments.
- Proven ability to write conversion-focused copy and understand frameworks like AIDA PAS 4Ps etc.
- Highly data-driven mindset prioritizes performance over creative preference.
- Experience working with creative teams (editors designers UGC creators).
- Strong understanding of DTC consumer psychology and scroll-stopping principles.
- Clear fluent English communication skills (written & verbal).
- Ability to work independently manage deadlines and take ownership without hand-holding.
- Experience in health wellness supplements or pain-relief brands is highly preferred.
- Ideally from a high-volume nine-figure eCommerce brand or similar level of output and performance maturity.
Nice to Have (Not Mandatory)
- Experience with UGC casting UGC production or managing creators.
- Background in copywriting scriptwriting or content strategy.
- Familiarity with tools such as Meta Ad Library TripleWhale Foreplay/Atria Airtable etc.
What We Offer
- Competitive base salary (please see below; negotiable based on skills and experience)
- Performance-based monthly bonuses depending on winning ads produced (often $12K).
- Opportunity for rapid growth into Senior Creative Strategist Team Lead or Creative Director roles as the team scales.
- Direct mentorship from the founders and senior creative team.
- Fully remote role within a supportive high-performance culture.
- Work with a fast-growing DTC brand producing hundreds of creatives per week offering unmatched learning and scaling experience.
Position SummaryOur client a fast-growing Health & Wellness DTC brand generating $4M/month and scaling toward $10M/month is looking for a data-driven Creative Strategist to join their performance marketing team.This role focuses heavily on Meta (Facebook/Instagram) paid social and requires someone w...
Position Summary
Our client a fast-growing Health & Wellness DTC brand generating $4M/month and scaling toward $10M/month is looking for a data-driven Creative Strategist to join their performance marketing team.
This role focuses heavily on Meta (Facebook/Instagram) paid social and requires someone with strong experience in direct-response creative high-volume ad production and a deep understanding of buyer psychology.
Youll collaborate closely with the existing Creative Strategist founders and a large internal creative team (video editors designers UGC coordinators). The ideal candidate comes from a high-volume high-performing eCommerce brand ideally within the health & wellness niche.
This is not a purely creative role its a performance role. Data guides everything.
Key Responsibilities
- Develop high-performing ad concepts hooks and scripts for Meta paid campaigns.
- Write persuasive direct-response copy (short-form & long-form).
- Analyse winning ads competitor angles creative trends and performance data to guide new iterations.
- Collaborate with editors designers and UGC creators to translate ideas into high-quality final ads.
- Maintain organize and improve the creative pipeline briefs processes and internal systems.
- Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights.
- Test iterate and optimize creatives based on performance ensuring speed and precision.
- Follow proven frameworks and winning structures rather than reinventing for creativitys sake.
- Apply strict direct-response principles to ensure ads convert at scale.
Required Qualifications
- 13 years of experience in direct-response creative strategy (agency DTC brand or freelance).
- Strong background in Meta ads especially in high-volume creative environments.
- Proven ability to write conversion-focused copy and understand frameworks like AIDA PAS 4Ps etc.
- Highly data-driven mindset prioritizes performance over creative preference.
- Experience working with creative teams (editors designers UGC creators).
- Strong understanding of DTC consumer psychology and scroll-stopping principles.
- Clear fluent English communication skills (written & verbal).
- Ability to work independently manage deadlines and take ownership without hand-holding.
- Experience in health wellness supplements or pain-relief brands is highly preferred.
- Ideally from a high-volume nine-figure eCommerce brand or similar level of output and performance maturity.
Nice to Have (Not Mandatory)
- Experience with UGC casting UGC production or managing creators.
- Background in copywriting scriptwriting or content strategy.
- Familiarity with tools such as Meta Ad Library TripleWhale Foreplay/Atria Airtable etc.
What We Offer
- Competitive base salary (please see below; negotiable based on skills and experience)
- Performance-based monthly bonuses depending on winning ads produced (often $12K).
- Opportunity for rapid growth into Senior Creative Strategist Team Lead or Creative Director roles as the team scales.
- Direct mentorship from the founders and senior creative team.
- Fully remote role within a supportive high-performance culture.
- Work with a fast-growing DTC brand producing hundreds of creatives per week offering unmatched learning and scaling experience.
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