Content Marketing Lead

Weflows Revenue AI Platform automates Salesforce data capture and provides full visibility into deal pipeline and forecast health.

200 fast-growing companies like Retool BenchSci IDnow use Weflow to improve team productivity sales performance and revenue predictability.

Weflow is backed by Gradient Ventures Cherry Ventures and renowned angel investors and run by repeat founders Philipp Stelzer and Janis Zech.

Tasks

Weflow is looking for a Head of Content to build a category-shaping content engine that drives pipeline revenue and brand authority. Youll own content strategy end-to-end - from positioning and narrative to editorial execution and performance - across the full customer journey (awareness consideration conversion expansion).

This is a senior hands-on leadership role: youll write edit and ship while also building the systems and contributor bench to scale. Youll be responsible for:

Strategy & positioning

• Define Weflows content strategy aligned to ICP product positioning and GTM priorities.
• Own the editorial POV: the narrative themes and contrarian takes that differentiate Weflow in the RevOps/ GTM space.
• Translate product strengths into crisp messaging frameworks and durable storylines (category use cases value).

Editorial leadership & production

• Own an end-to-end editorial calendar across formats: LinkedIn posting/ commenting newsletters landing pages case studies product narrative thought leadership reports scripts.
• Be world-class at LinkedIn content for multiple profiles
• Write and/or heavily edit flagship pieces (e.g. State of RevOps product benchmarks operator playbooks).
• Establish quality standards for structure evidence clarity and voice; be the final editorial gate.
• Build and manage a scalable production system (briefs outlines reviews distribution repurposing).

Distribution & growth

• Own distribution for key channels (e.g. LinkedIn newsletter website partner co-marketing) with a strong POV on what good looks like on each.
• Create a repurposing engine: one core insight many assets (clips posts email deck webinar PR angles).

Performance & revenue impact

• Define what success means per content type: traffic is not the goaloutcomes are.
• Instrument the content funnel with Marketing Ops (attribution assisted pipeline intent conversion).
• Run continuous experimentation (topics hooks formats offers CTAs internal linking refresh cycles).

Team & vendor management (as we scale)

• Hire/manage a bench of freelancers.
• Own budget and vendor relationships; ensure production efficiency without sacrificing quality.

Requirements

Must-haves

• 57 years in B2B SaaS content with at least 2 years leading editorial strategy.
• A portfolio showing you can produce operator-grade content (not fluff) and craft a distinct POV.
• Comfortable with multimedia: LinkedIn social podcasts video scripting webinars.
• Proven ability to connect content to pipeline outcomes (and explain how you measured it).
• Excellent writing editing skills; comfortable being the first draft person when needed.
• Strong understanding of the GTM ecosystem: sales RevOps customer success enablement metrics.
• Experience in narrative-led positioning or category creation

Benefits

• Remote company setup
• Regular in-person meetups
• Top-of-the-line equipment
• Experienced distributed and diverse team
• Competitive package including stock options

If you are passionate about driving growth in B2B SaaS wed love to hear from you!

We value the diversity of perspectives and seek to build an inclusive workplace that welcomes people from all different backgrounds.