Vice President, Loyalty & Partnerships, GC
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Summary
The Vice President Loyalty & Partnerships GC is a strategic leadership role responsible for shaping and executing Marriott Bonvoys loyalty strategy in Greater China. This role bridges commercial impact and customer-centric innovation reporting to the Managing VP of Commercial. The VP will lead a cross-functional team to deliver end-to-end program governance deepen member engagement expand strategic partnerships and drive measurable business outcomes.
This position is pivotal in aligning Marriotts global loyalty vision with the unique needs of the Greater China market leveraging local digital platforms consumer insights and strategic alliances to position Marriott Bonvoy as the leading loyalty ecosystem in the region.
Key Responsibilities
Loyalty Strategy & Program Governance
Define and lead the loyalty roadmap for Greater China aligned with global Marriott Bonvoy priorities and localized for market relevance.
Own the full member lifecycle strategyacquisition activation engagement retention and reactivation.
Ensure consistent and high-quality member experience across all channels and touchpoints.
Operational Deployment & Hotel Engagement
Drive loyalty execution across managed and franchised properties.
Partner with Operations and F&B teams to embed loyalty into property-level culture and guest experience.
Monitor hotel-level performance and optimize pull-through of loyalty initiatives.
Strategic Partnerships & Ecosystem Expansion
Build and scale partnerships across travel retail financial services and lifestyle sectors.
Lead the Strategic Partnerships & Cards team to unlock new member value and incremental revenue.
Develop innovative commercial models and loyalty extensions beyond traditional hospitality.
Loyalty Marketing & Member Engagement
Oversee lifecycle marketing strategies to deepen engagement and drive spend.
Leverage data personalization and targeted campaigns to enhance member relevance.
Collaborate with Media & Martech teams to optimize content platforms and performance.
Digital Integration & Martech Enablement
Align loyalty initiatives with Greater Chinas digital platforms (e.g. WeChat mobile apps payment ecosystems).
Partner with Marketing Technology to enhance digital capabilities and member touchpoints.
Pilot and scale innovative loyalty experiences tailored to local consumer behavior.
Cross-Functional Collaboration
Act as the orchestrator of loyalty across Commercial Customer Marketing Sales and Digital teams.
Balance global alignment with local adaptation serving as the voice of the Greater China customer.
Build consensus across dual reporting lines and stakeholder groups.
Leadership & Team Development
Lead and inspire a diverse team across Shanghai and Hong Kong.
Set clear goals KPIs and performance frameworks across loyalty partnerships and operations.
Foster a culture of innovation collaboration and accountability.
Candidate Profile
Education and Experience
Bachelors degree in Business Marketing Digital or related field; MBA preferred.
Minimum 1215 years of progressive experience in loyalty CRM customer engagement or related fields.
Proven success in building and scaling loyalty ecosystems preferably in hospitality retail or digital platforms.
Skills and Competencies
Strategic Vision: Ability to design and execute loyalty strategies that drive measurable business impact.
Partnership Acumen: Strong experience in negotiating and managing strategic alliances.
Digital Fluency: Deep understanding of Greater Chinas digital platforms and consumer behavior.
Cross-Functional Leadership: Skilled in influencing across matrixed organizations and diverse stakeholder groups.
Innovation Orientation: Entrepreneurial mindset with a passion for testing and scaling new ideas.
People Leadership: Proven ability to lead high-performing teams and develop future leaders.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Exec
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
