Director of Marketing

ABOUT SINGULAR GENOMICS

We foster a culture of creativity and technical excellence both catalysts for innovation. We celebrate diversity emphasize collaboration and as we rapidly mature we are constantly looking at ways we can do better for our people.

POSITION SUMMARY:

Were seeking an experienced and motivated Director of Marketing to own the endtoend marketing strategy and execution for the company and G4X spatial platform. This leader will unify digital brand/creative events and product marketing to drive awareness generate demand and support adoption across biopharma academic and translational research customers. Youll partner closely with Product Management Sales Scientific/Applications and Executive Leadership to position our spatial solutions launch new products and build our brand.

• Develop and own the integrated global marketing strategy for the spatial platform aligned with company and revenue goals.
• Build quarterly and annual marketing plans that connect product launches campaigns digital programs events and brand initiatives into a unified roadmap.
• Manage budget agency/partner relationships andmarketingcalendar to maximize impact and ROI.
• Use data to prioritize markets segments and use cases; continuously refine the strategy based on performance and customer feedback.

Product & SolutionsMarketing

• Lead positioning messaging and value propositions for the spatial platform workflows and applications.
• Create clear differentiated product narratives that translate complex science into compelling customer benefits.
• Own product launchmarketingplans (from early access through commercial release) including messaging frameworks collateral and campaign strategy.
• Develop sales and customer-facing assets: pitch decks one-pagers application notes competitive tools FAQs and objection-handling guides.
• Partner with Product Management and Scientific/Applications teams to identify and promote key use cases publications and customer success stories.

DigitalMarketing& Demand Generation

• Own digital strategy and execution to drive lead generation and pipeline for spatial offerings (website paid media email/nurture SEO/SEM webinars social content syndication etc.).
• Design and run integrated campaigns targeting key customer segments (e.g. discovery biology translational research pathology etc.).
• Build and optimize lead nurturing programs scoring models and handoff to Sales via CRM andmarketingautomation platforms.
• Define and track core digital metrics (traffic MQLs SQLs pipeline and revenue influence cost per lead/opportunity) and optimize programs based on performance data.

Brand Content & Creative

• Steer the brand strategy for the spatial platform ensuring consistency of voice visuals and story across all channels and touchpoints.
• Lead development of high-impact content: web pages app notes videos posters infographics and customer stories.
• Collaborate with internal creative resources and external agencies to deliver on-brand high-quality design and multimedia assets.
• Ensure all materials adhere to scientific accuracy regulatory/compliance requirements and brand standards.

Events Conferences & Experiences

• Own the event strategy for the spatial portfolio: major conferences symposia workshops roadshows and virtual events.
• Select and prioritize conferences and sponsorships based on target customers product focus and pipeline opportunities.
• Oversee event planning and execution (booth presence speaking opportunities satellite events demos hospitality and follow-up campaigns).
• Define event KPIs (leads meetings demos pipeline influence) and drive rigorous pre and postevent campaigns to maximize ROI.

Sales & Commercial Enablement

• Partner with sales to understand field needs and alignmarketingprograms to territory and account strategies.
• Develop and maintain sales tools and enablement programs (training sessions battlecards playbooks talk tracks) for reps and distributors.
• Ensure consistent messaging and positioning in all customer-facing interactions from early discovery conversations through post-sale engagement.

Team Leadership & Collaboration

• Lead and develop a small high-performing team spanning digital content/creative and productmarketing; mentor and coach for growth.
• Foster a culture of collaboration accountability experimentation and continuous improvement.
• Collaborate cross-functionally with Product R&D Scientific/Applications Customer Success and Finance on planning resourcing and execution.

REQUIRED QUALIFICATIONS:

• Bachelors degree inMarketing Business Life Sciences or related field.
• 812 yearsmarketingexperience ideally in life science tools genomics spatial biology or related technologies.
• Expertise with spatial transcriptomics spatial proteomics single-cell or multi-omics market and products.
• Proven track record leading integratedmarketingfor a platform or portfolio (strategy hands-on execution).
• Demonstrated experience across:
• Experience partnering directly with Sales organizations and supporting field teams with tools and programs that drive pipeline and close rates.
• Strong analytical skills; comfortable owning funnel metrics pipeline contribution andmarketingROI.
• Excellent written and verbal communication skills; able to simplify complex science for diverse audiences.
• Prior experience managing and developing a team and/or agencies.

PREFERRED QUALIFICATIONS:

• Advanced degree (MS/PhD MBA) in a relevant discipline (life sciences bioengineering or business).
• Experience in high-growth or scaling environments taking platforms from early commercialization to broader market adoption.
• Proficiency with commonmarketingtech stack tools (e.g. Hubspot Google Analytics Creative suites ad platforms etc).

The estimated base salary range for this role based in the United States of America is: $185900 - $206600. Additionally this role is eligible for one of our variable cash programs (bonus or commission) and may receive equity as part of the compensation package. Compensation decisions are dependent on several factors including but not limited to an individuals qualifications location where the role is to be performed internal equity and alignment with market data. Should the level of the role change during the hiring process the applicable salary range may be updated accordingly.

Singular Genomics is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can provide their name and contact information to our Accommodations team at . Your request will be responded to as soon as possible.