Location: PSQ (London) R8 (Birmingham) or T&T (Brussels)
Subject to Consultationc
About the role
The Service Innovation team under Marketing in Divisional SMI is responsible for defining and driving the delivery of the Innovation roadmap for innovations where the packaging product is not the main value driver encompassing both service-only and product-plus-service innovations.
The purpose of the role of Service Innovation Product Manager is to drive forward as an intrapreneur the development and delivery of a limited number of (new) product-plus-service propositions within the Strategic Innovation portfolio from opportunity through to MSP within the stage-gate process. The role is responsible for services built on top of physical packaging products (e.g. outcome-based selling of late-stage differentiation propositions). He/she owns the desirability feasibility and viability of the innovations in portfolio working with internal and external subject matter experts.
KEY RESPONSIBILITIES:
Support the definition and delivery of the Service Roadmap lead activities to identify new service opportunities e.g. value space deep dives conducted pre-concept phase
Build strong relationships with internal (account teams) and external (80s) customers to understand customer pain points and identify opportunities
Build deep understanding of the customer journey - a customers interaction with a service across all touchpoints
Test desirability of solutions through e.g. direct customer conversations blinded trials focus groups digital landing page development marketing development
Own the market sizing for new or updated service solutions overseeing the business case development for new or updated solutions
Own the pricing approach development testing and iterating in the market through blinded or direct conversations and ensure pilots and trials test key parameters for the value proposition
Collaborate with internal subject matter experts to scout and select the best partners to deliver new scopes: e.g. device machine development partners and consortia; oversee development of relevant hardware and software
Ensure continuous alignment with business strategy and tactical alignment with other activities in the Service Innovation area
Drive the prioritization of human resources and financial investments
Implement appropriate governance and assurance monitoring progress management risks and issues
Prepare materials for innovation stage-gate decisions ensuring exit criteria are met clearly documented and communicated to relevant stakeholders
Oversee delivery of pilots and MVPs capturing learnings adapting to situations.
About You
A Degree or professional qualification in Business administration Sales Marketing Service Design Innovation Management or other relevant field of study
Solid grasp of how services can enhance physical packaging products with the ability to define customer value propositions and service features that build on product capabilities
Familiarity with servitization concepts and outcome-based models
Excellent Cross-Functional Collaboration skills working with and coordinating experts across Packaging R&D and Operations IT Customer Supply Chain Commercial Finance Legal and Procurement
Ability to translate customer needs into requirements and pull in the right expertise to shape solutions
Experience in customer interviews journey mapping and feedback loops
Understanding of basic business modelling for services (e.g. subscription pay-per-use). Ability to work with commercial-finance teams on pricing ROI and go-to-market planning
Skilled in agile methodologies and iterative development with experience with MVP definition backlog management and sprint planning
Strong leadership qualities with excellent communication presentation and organizational skills.
Required Experience:
IC
DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.