Dental Professional Marcom Lead
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Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Dental Professional Marcom LeadJob Description
Your Challenge:
Are you a strategic storyteller who knows how to translate insights into brand impact As Senior MarComm Manager within Philips Oral Health Care youll shape how Dental Professionals around the world experience and connect with our brand leading the development of powerful integrated communications that inform inspire and drive advocacy.
In this role you will own and evolve the global Dental Professional brand positioning communications platform and long-term content strategy. Youll guide teams and agencies to create consistent insight-driven campaigns across paid owned and earned channels ensuring every touchpoint reinforces our purpose and leadership in oral health.
Youll be part of a passionate collaborative global team that believes in marketing as a driver of meaningful impact. At Philips were committed to improving health and well-being through purposeful innovation. Come join us.
Your role:
Brand Positioning & Communications Platform
Own and develop the global brand positioning narrative and identity for Dental Professionals ensuring consistency across all professional touchpoints.
Define and evolve the MarComm strategy and communications platform ensuring it remains relevant distinctive and consistent across campaigns and content.
Collaborate closely with Field Enablement Engagement & Education leads to create a seamless brand experience across the professional ecosystem.
Strategy and Planning
Develop and lead the global B2B brand and content strategy with an 1824 month campaign calendar aligned to business priorities.
Define global messaging and content direction supporting both near-term activation and long-term brand building.
Ensure all campaigns are grounded in audience insights and reflect thought leadership within the dental professional community.
Act as MarComm budget holder and ensure strategic allocation of resources for maximum brand and business impact.
Toolkit Development and Playbooks
Lead the creation and validation of key integrated campaigns (e.g. NPIs programs) and multi-year brand campaigns On Time and In Full (OTIF).
Co-develop integrated marketing briefs reflecting deep customer insights and business objectives.
Develop global media guidelines in collaboration with Media experts to inform toolkit activation strategies.
Provide direction and coaching to the MarComm Manager(s) to ensure flawless execution and consistent quality across deliverables.
Cross-Functional & Regional Collaboration
Partner closely with cross-functional and regional marketing teams to align on strategy ensure execution excellence and secure accountability for results.
Foster collaboration across teams and markets to scale best practices and accelerate global consistency.
Agency & Performance Oversight
Lead the selection onboarding and governance of global creative agencies ensuring alignment with brand strategy and Philips creative excellence standards.
Steer agencies to deliver high-quality insight-driven content and storytelling that brings the brand to life.
Monitor campaign and content effectiveness share performance learnings and drive continuous improvement together with regional teams.
Youre the right fit if:
You are a strategic marketer who thrives at the intersection of brand creativity and performance.
You are customer-obsessed understanding what matters most to Dental Professionals and translating that into relevant differentiated communication.
Youre an inspiring team player and natural collaborator who knows how to mobilize cross-functional and regional stakeholders.
You bring clarity structure and vision but also know how to turn strategy into executional excellence.
Youre passionate about creative quality and consistency and you hold yourself and others accountable for outstanding delivery.
Experience you bring:
8 years of Marketing Communications experience preferably in personal health medical devices or consumer goods industries.
Proven track record in developing and leading integrated multi-channel campaigns with measurable business impact.
Experience managing creative agencies and driving global brand consistency.
Strong understanding of healthcare professional (HCP) and/or B2B2C marketing strategies.
Proven ability to operate in complex matrix organizations and influence senior stakeholders.
Experience in leading and coaching team members.
Fluent in English (required).
University degree in Marketing Business Communications or a related field.
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Required Experience:
Unclear Seniority
Key Skills
- Office Manager Experience
- Accounts Receivable
- Dentrix
- Computer Operation
- ICD-10
- Dental Receptionist
- Chairside Assisting
- Dental Office Experience
- Medical Billing
- Front Desk
- CPT Coding
- Eaglesoft
About Company
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