Marketing Events Specialist

Salt Lake, UT - USA

Yearly Salary: USD 60000 - 85000

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

Full-time

Description

CaseWorthy Inc. is the market leader in whole-person care software with the flagship CaseWorthy case management solution as well as offerings from its newest acquisitions Accessible Solutions Inc. MediSked LLC. and Eccovia Inc. We offer a suite of technology solutions each that support and connect all data and systems into a single configurable platform so our partners can easily get to the information they need when they need it.

CaseWorthy is on a mission to improve the lives of the individuals and communities we all care about. We believe that each of us has the responsibility to use our time and talents to support those around us and make the world a better place for all. We do this by providing innovative whole-person care software and partnering with like-mind organizations to support people on the journeys they choose for themselves.

Job Summary

The Event Marketing Specialist is responsible for leading CaseWorthys event strategy logistics and campaign execution to drive brand awareness generate qualified leads and support go-to-market priorities. This role will own the end-to-end event processfrom research and planning to execution and post-event ROI reportingensuring each event aligns with CaseWorthys strategic objectives.

Responsibilities

Opportunity & Alignment

Stay current with industry trends competitor tradeshow attendance and new opportunities.
Align event strategy with CaseWorthys product roadmap and GTM priorities.
Provide go/no-go event recommendations and identify opportunities for improvement.

Event Logistics

Manage all event logistics including registration booth setup and shipping.
Oversee swag inventory management ordering and budget adherence.
Manage CaseWorthys physical storage unit in Utah including lease payment coordination and asset organization.
Coordinate swag and collateral needs for attendees and ensure timely delivery.

Process Ownership

Develop and maintain standard event campaign templates and SOPs.
Manage the event request process and implement the 2026 Event Tracking Improvement Plan migrating scorecards into CRM.

Expense Tracking & ROI

Track all event expenses and ensure accountability for attendee reporting.
Estimate ROI prior to each event and deliver post-event performance reports.
Manage the Event Scorecard to inform future participation and budgeting.

Lead Generation & Campaign Management

Develop creative strategies to attract booth traffic and generate leads.
Ensure booth design and collateral align with CaseWorthy branding.
Create and manage CRM campaigns for each event including assets content and communications.
Build campaign contact list and identify opportunities to maximize event ROI with potential customer and prospect attendees.
Coordinate pre-and-post-conference efforts with the Sales and Account Management Teams.
Execute all campaign deliverables including landing pages emails social content and thought leadership materials.
Load leads and event data into CRM and ensure accurate follow-up tracking.

Communications & Stakeholder Management

Lead pre- and post-event planning calls with stakeholders including attendees Account Managers and SLT.
Provide regular updates to leadership on event performance and recommendations.

CaseWorthy-Hosted & Sponsored Events

Evaluate and manage CaseWorthy-hosted special events to maximize time with customers and prospects at tradeshows.
Identify speaking and sponsorship opportunities at tradeshows to expand brand presence.

Other responsibilities

Support the Account Management Team with User Conference planning and execution.
Ability to travel nationwide up to 25% annually.
Performs other duties as assigned.

Requirements

Required Skills & Qualifications

23 years in corporate events or trade show planning.

Strong project management organizational and communication skills.

Proficiency in Microsoft Office Suite.

Located in Salt Lake City UT with ability to manage local storage unit.

Willingness to travel within the U.S.

Preferred Skills & Qualifications

Bachelors Degree

Experience in the Non-Profit Human Services or Social Services sector.

Familiarity with expense tracking and ROI reporting.

Experience using HubSpot CRM.

Confident interfacing with customers and senior leadership.

Required Experience:

Full-timeDescriptionCaseWorthy Inc. is the market leader in whole-person care software with the flagship CaseWorthy case management solution as well as offerings from its newest acquisitions Accessible Solutions Inc. MediSked LLC. and Eccovia Inc. We offer a suite of technology solutions each that s...