Associate Brand Marketing Manager
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Job Location:
Kenosha, WI - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
Position Summary
The Associate Brand Marketing Manager plays a pivotal role in shaping protecting and elevating the Snap-on brand across global markets. With more than 105 years of industry leadership and a portfolio of over 30 brands Snap-ons reputation is built on innovation craftsmanship and customer trust. This role ensures that all brand expressionsvisual verbal and experientialremain consistent strategic and aligned with both our heritage and future direction.
The position leads global brand governance efforts oversees brand asset systems ensures creative alignment and drives brand enforcement in partnership with internal teams and external agencies. It also delivers impactful brand storytelling through initiatives such as the Makers and Fixers program while supporting stewardship of Snap-ons rich history through management of the Snap-on Museum and Archives including coordination of educational and brand tours.
Additionally the role manages Corporate Marketing Specialists and Interns and collaborates with cross-functional teams across business units regions and strategic partners to maintain brand unity and excellence at every touchpoint.
Responsibilities
Key Responsibilities
Brand Governance & Protection
- Lead the evolution and implementation of Snap-ons global brand strategy including architecture promise visual identity and positioning.
- Monitor global brand usage to identify misuse or unauthorized applications; partner with Legal and business units to address brand protection concerns.
- Conduct and co-facilitate brand training sessions to ensure consistent application of brand standards worldwide.
- Manage and maintain brand guidelines logo libraries messaging frameworks and visual assets.
Creative Content & Design Oversight
- Review and approve creative materials to ensure adherence to brand standards across all Snap-on and partner brands.
- Apply design tools (Adobe Illustrator Photoshop InDesign) to adjust or refine creative assets when necessary.
- Collaborate with the digital team to develop digital and social content that supports brand campaigns storytelling and global marketing initiatives.
Digital Asset & Font Management
- Manage global digital asset systems such as Bynder and font licensing platforms ensuring brand consistency across teams.
- Develop training resources and onboarding tools for internal teams and external partners.
Makers and Fixers Program Support
- Support storytelling and brand positioning within the Makers and Fixers program elevating the brands connection to skilled professionals.
- Partner with creative and social teams to integrate customer stories into brand campaigns including video and digital content.
Management of Snap-on Museum Archives and Tours
- Oversee the stewardship development and marketing of the Snap-on Museum and Archives preserving and promoting the companys rich history and heritage.
- Coordinate and promote educational tours of Snap-on facilities and the Museum to internal teams customers partners and external audiences to enhance brand engagement.
- Collaborate with internal and external stakeholders to curate exhibits develop educational programming and support brand storytelling through historical assets.
- Ensure that the Museum Archives and Tours support Snap-ons brand values and contribute to internal culture and external brand equity.
Corporate Events & Initiatives
- Provide brand oversight for key corporate events ensuring cohesive visual identity across all event touchpoints.
- Ensure presentations signage and collateral reflect proper brand use and strategic messaging.
People & Team Management
- Lead Corporate Marketing Specialists and Interns providing coaching project direction and professional development support.
- Oversee team workflow to ensure quality and timely delivery of brand-driven projects.
Cross-Functional Collaboration
- Lead the Brand Marketing Committee and maintain collaborative relationships with Legal global marketing teams and external agencies.
- Support business units and global partners in applying brand strategy to products services and customer-facing programs.
Qualifications
Requirements
- Bachelors degree in Marketing Communications Graphic Design or related field; MBA preferred.
- 46 years of brand management or marketing experience preferably in a multi-brand or global organization.
- Expertise in Adobe Creative Cloud and digital asset management systems.
- Strong understanding of brand governance visual identity systems and creative quality control.
- Experience contributing to brand storytelling and social content development.
- Excellent organizational and communication skills; strong project management abilities.
Core Competencies
- Brand Stewardship & Strategic Thinking
- Design Acumen & Creative Quality Control
- Project & Workflow Management
- Cross-Functional Collaboration
- Leadership & Mentoring
- Analytical and Organizational Excellence
- Initiative Ownership & Adaptability
Additional Information
- Occasional travel required.
- Flexibility to support major brand initiatives and events outside standard hours.
- Snap-on is an Equal Opportunity Employer.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Snap-on understands the mechanics of the automotive repair business. The company is a leading manufacturer and distributor of high-quality hand tools, as well as auto diagnostic equipment and "under-car" shop implements, such as hydraulic lifts and tire changers. Snap-on has built a b ... View more
