Digital Marketing Manager

London - UK

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Department:

Digital Marketing

Job Summary

Sustainability has been part of the Mulberry ethos since the brands inception in recognition of our purpose-driven approach in 2024 we proudly achieved B Corp Certification.

Today we are a global brand but our values remain the same; we are committed to improving our impact on people and the these are values you share we would love you to join our team.

The Role:

We are seeking a results-driven Digital Marketing Manager to play a key role in driving growth across CRM & Email activity in the UK and global markets. The Digital Marketing Manager will also assist with paid social and/or affiliates on an interim basis as required. This is a pivotal role in the business driving revenue improving ROAS and growing all digital marketing channels in line with business goals.

Duties and Responsibilities:

Supporting the Head of Digital Marketing in the development management and execution of the Mulberry digital marketing strategy across key regions.

Supporting Head of Digital Marketing with forecasting channel traffic demand spend and efficiency is aligned with forecasting.

Management of external digital marketing agencies ensuring delivery of channel strategy and performance.

Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts and including other channels as required.

Plan set up and execute Email campaigns based on promotional calendar launches and key focuses weekly.

Manage and optimize effective email campaigns and flows aimed at customer retention for example welcome series re-activations etc.

Develop and implement CRM strategies to enhance customer retention and engagement.

Assist with develop strategies to convert non-loyalty customers drive engagement lifetime value and customer retention.

Manage daily weekly monthly reporting to deliver growth across marketing channels as required.

Analyse campaign data to drive ongoing optimisation across email improving KPIs such as OR CTR Engagement time CVR revenue per email AOV etc.

Seek opportunities to drive growth and optimize performance across marketing channels.

Monitor and maintain campaign tracking attribution and performance accuracy across all markets.

Collaborate with creative and content teams to test and refine ad messaging creative formats and landing pages for maximum performance.

Culture:

Embrace and demonstrate the Mulberry values and behaviours: honesty dynamism and a community-oriented spirit.

Support Mulberry to deliver an inclusive culture through behaving in a way that is open-minded and respectful towards others and understanding that your views opinions and experiences may not always be shared by your colleagues.

Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

As a certified B Corp we are committed to using business as a force for good. Youll be encouraged to incorporate environmentally and socially responsible practices into your work supporting our Made to Last strategy across Climate Circularity and Community.

Help foster a culture where diversity is celebrated and every individual feels valued respected and included. Champion equity empathy and understanding in all interactions - internally and externally.

Skills and Experience Required:

5 years experience in a similar digital marketing role ideally with hands-on experience across multiple marketing channels.

Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).

Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.

Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.

Collaborative and proactive with excellent communication skills and the ability to work in a fast-paced environment.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications skills or experience and as they relate to the particular you need us to make any adjustments to our application or interview processes to enable you to be at your best please email us at emailprotected.

Required Experience:

Manager

Born in 1971 the roots of Mulberry are in Somerset England. For more than fifty years Mulberry has been a British lifestyle brand internationally acclaimed for quality and design capturing the Mulberry Spirit.Sustainability has been part of the Mulberry ethos since the brands inception in recognitio...