Manager, Organic Growth

Boston, NH - USA

Monthly Salary: $ 115000 - 130000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Here at Hometap were collaborative passionate and always ready to roll up our sleeves to create solutions that help people get more out of homeownership and out of life. Our first product a home equity investment gives homeowners the opportunity to quickly access the equity theyve built in their home to pay for whats most important to them from handling debt to finally making much-needed renovations without taking on debt.

We work hard and have some fun along the way too. You dont have to take our word for it:The Boston Globe and Forbes have recognized us as a great place to work and weve been honored for our commitment to innovation in the fintech space by Inc. HousingWire and more!

In case you need any more convincing we also provide competitive compensation healthcare coverage unlimited PTO a generous share package and a strong culture with plenty of opportunities for team-building and camaraderie.

Interested in joining us on our mission to make homeownership less stressful and more accessible Wed love to talk.

Who you are:

Were seeking a growth-focused data-driven marketer with deep experience across SEO content optimization and website experimentation. Youre equally comfortable developing strategy and rolling up your sleeves to execute. Youre energized by the evolution of search and discoveryespecially the growing influence of generative enginesand youre eager to help Hometap show up credibly and consistently across both traditional search and AI-driven answers.

Youre a great fit if you enjoy collaborating with cross-functional partners translating insights into action and running experiments that improve traffic conversion and overall user experience. You bring curiosity an analytical mindset and a drive to build scalable systems for organic acquisition in an ever-changing landscape.

What youll do:

Drive SEO & Organic Acquisition

Grow qualified traffic and leads from organic search channels
Audit and optimize site architecture metadata and internal linking in partnership with the Sr. Content Managerbalancing keyword strategy with strong brand storytelling
Collaborate with the Brand Marketing team to shape keyword and content strategy
Launch SEO-driven content experiments (pillar pages long-tail topics topic clusters)
Analyze and strengthen organic conversion paths across the funnel

Lead GEO (Generative Engine Optimization)

Increase Hometaps visibility and credibility within answers generated by leading AI models
Identify high-value prompts topics and question categories where Hometap should appear
Optimize content structure for large language model ingestion (entities citations clarity factual framing)
Publish authoritative well-structured content that models can easily interpret and reference
Build a monitoring framework to track when and where Hometap is surfaced in generative outputs

Manage CRO & Website Experimentation

Improve site performance and conversion throughout the funnel
Partner with the Growth Product Manager to develop and manage a structured experimentation roadmap with clear hypotheses and success metrics
Run A/B and multivariate tests on headlines messaging layouts CTAs and form flows
Launch and optimize interactive tools such as calculators quizzes and widgets to drive engagement and lead quality
Collaborate with Lifecycle Marketing to strengthen post-conversion flows and onboarding journeys

What you bring:

4 years of experience in SEO Growth Marketing CRO or related roles
Strong understanding of modern SEO principles and the evolving landscape of generative engine optimization
Hands-on experience developing and running website experiments using tools like VWO or other testing platforms
Experience with Conductor or similar platforms to support SEO/GEO research optimization and performance tracking
Proficiency with analytics tools such as Heap or similar
A structured hypothesis-driven approach to conversion optimization
Excellent cross-functional collaboration skills and the ability to communicate insights clearly
Curiosity adaptability and a test-and-learn mindsetespecially in response to the rapidly changing world of search and AI discovery

Our team is what makes us great. The salary range for this role is $115000 - $130000 depending on your experience skills location and other factors. Youll also receive meaningful equity so you can share in our growth and success. We offer generous medical dental and vision coverage a work-from-home stipend parental leave and plenty of paid time off to recharge.

Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast simple and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners Hometap offers debt-free cash in exchange for a share of their homes future value all without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service Hometap enables people to get more from homeownership so they can get more from life.

Hometap believes that our differences are what bring us together and one of our biggest priorities is creating a diverse workplace that welcomes and values each team members unique perspective background and ideas. All roles here are filled based solely on candidates qualifications and our business needs.

Hometap is an equal opportunity employer. We provide employment opportunities regardless of race age color religion sex sexual orientation gender gender identity gender expression genetic information national origin pregnancy marital veteran or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap please let us know by emailing

Required Experience:

Manager