Integrated Marketing Specialist

Working at Infobip means being part of something truly global. With 75 offices across six continents were not just building technology were shaping how more than 80% of the world connects and communicates.

As employees we take pride in contributing to the worlds largest and only full-stack cloud communication platform. But its not just what we do its how we do it: with curiosity passion and a whole lot of collaboration.

If youre looking for meaningful work and challenges that grow you in a culture where people show up with purpose this is your opportunity.

Lets build whats next together.

Key Responsibilities

1. Integrated Marketing & Campaign Strategy

• Develop and execute integrated marketing strategies for the region from research and planning to execution and performance monitoring.
• Partner with key stakeholders (Sales/Revenue Partner Product and Segment teams) to identify target markets key accounts TAL focus solutions key industry bodies/associations and relevant events and create effective strategies to engage with them.
• Plan and run local lead generation and thought leadership campaigns that support pipeline creation and revenue goals.
• Localize and adapt global/corporate campaigns for the Asia market; recommend improvements based on performance data and stakeholder feedback.

2. Lead Generation & Performance Management

• Lead lead-generation initiatives for your assigned squads/segments (e.g. ABM initiatives content syndication appointment setting webinars events digital campaigns among others).
• Define clear objectives and KPIs for all campaigns (MQLs SQOs opportunities won pipeline revenue ROI) with stakeholders.
• Track analyze and report campaign performance across online and offline channels; use data to optimize ongoing and future activities.
• Work closely with the Revenue team to ensure strong campaign follow-up lead management and pipeline progression.

3. Stakeholder Management & Communication

• Act as the main marketing point of contact for assigned squads/regions.
• Lead regular squad/stakeholder meetings to discuss plans priorities progress and results.
• Manage expectations and handle stakeholders aligning different teams (Sales Partners Product HQ Marketing) around common goals.
• Provide clear concise and regular updates on campaign status results and insights to stakeholders and management.

4. Events Management (End-to-End)

• Develop and own the regional events calendar (online and offline): webinars industry events conferences partner recruitment events executive dinners breakfast briefings virtual events and customer events.
• Manage events end-to-end:
• Concept and objectives
• Budget planning and control
• Vendor and partner negotiations
• Internal approvals and processes
• Content messaging and collateral
• Logistics and on-ground execution
• Pre-event promotion and post-event follow-ups
• Results monitoring and reporting
• Ensure events are tightly aligned to lead generation and pipeline goals with structured follow-up plans in collaboration with customer-facing teams.

5. Digital Web & Landing Pages

• Support regional requirements for localized website and landing pages especially for campaigns and events across the SuperAsia region.
• Brief coordinate and/or work hands-on on landing page creation (structure messaging basic UX best practices) in collaboration with the digital/web team.
• Ensure all digital assets are optimized for lead capture user experience and tracking (forms CTAs tagging etc.).
• Help drive translation and localization of content for the regional website and other marketing materials.

6. Cross-Channel Brand & Thought Leadership

• Collaborate with Digital PR Social and Content teams to execute local brand awareness and thought leadership activities (e.g. industry reports roundtables panel discussions association collaborations).
• Drive participation in relevant industry bodies forums and events to elevate brand presence and generate demand.
• Proactively identify new initiatives and channels that can contribute to awareness consideration and pipeline in the region.

7. Collaboration & Compliance

• Work with regional marketing (Content Digital PR Social) to develop key messaging simple copy and content for integrated campaigns and events aligned with regional and global strategies.
• Ensure all activities are aligned with company policies branding guidelines and processes.
• Perform other related duties and responsibilities as assigned from time to time.

Requirements

• 47 years of experience in B2B marketing preferably in tech/SaaS/CPaaS or a related industry.
• Proven experience in:
• Managing multiple projects and delivering on a timely manner
• Planning and executing integrated marketing campaigns with clear lead gen outcomes.
• Managing events end-to-end including budget and stakeholders.
• Working independently and owning projects from concept to results.
• Strong stakeholder and project management skills including experience handling senior stakeholders.
• Excellent communication skills (written and verbal) with the ability to simplify complex topics and present results clearly.
• Experience collaborating on or managing website/landing page creation and optimization for campaigns.
• Data-driven mindset with experience using CRM and marketing tools (e.g. Salesforce QlikSense PowerBI etc.) to track performance and report on KPIs.
• Ability to work in a fast-paced matrixed and cross-functional environment
• Developing creative marketing solutions with tailored customization and achieve return on objective/investments
• Experience managing ATL BTL and holistic marketing campaigns including digital events industry forums etc.
• Possess strong people and organizational skills with a burning desire to get hands-on experience in other integrated marketing disciplines
• Domestic and international travel expected

Diversity drives connection

Infobip is built on diverse backgrounds perspectives and talents. Were proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race gender age background or identity if you have the passion and skills to thrive theres a place for you here.

All qualified applicants will receive consideration for employment without regard to race color ancestry religion age sex sexual orientation gender gender identity national origin citizenship disability veteran status or any other part of ones identity.

Read more about our hiring process.