Marketing Manager

We are seeking a Marketing Services Manager to lead the development and execution of marketing objectives strategies and programs for Visa in Brasil specific to Regional Issuers. This role plays a pivotal part in partnering with clients to achieve both Visas and our clients business and brand goals.

In this position you will be responsible for designing and implementing marketing strategies and campaigns managing investment forecasts measuring ROI conducting data and insights analyses to guide decision-making overseeing creative development and media planning and influencing stakeholders with strong persuasion skills and executive presence. This is a unique opportunity to combine creativity analytical thinking and executional excellence to deliver meaningful results in dynamic markets.

Essential Functions:

• Identify marketing opportunities with multiple audiences and develop co-marketing strategies and programs to drive increased Visa business.
• Oversee all aspects of marketing plans including promotions events marketing communications sponsorships and partnerships digital marketing and sales support.
• Identify continuous actionable consumer insights and opportunities through consumer understanding programs and tools trend monitoring and data analysis.
• Participate in sales pitch presentations and develop marketing plans to support new business deals.
• Build and enhance partnerships across the organization including Sales Product Merchant Solutions Finance Operations Support and Legal to ensure effective implementation of marketing strategies and plans.
• Reimagine the use of Visas key sponsorships and assets including events and partnerships with FIFA NFL Olympic Games Disney and others to maximize their impact.
• Define the social media marketing strategy applying creativity and expertise to find innovative ways to capitalize on social digital and mobile channels.
• Lead media and creative agency management including developing briefs managing Statements of Work and overseeing agency budgets.
• Work independently with limited direction in a complex and often ambiguous environment delivering rigorous fact-based recommendations to clients executives functional and regional management while ensuring alignment with stakeholders across the organization.
• Be innovative and curious consistently seeking ways to improve processes drive success share achievements and learn from challenges.
• Supplier Management and Budget Control:Explicitly manage relationships with external suppliers and ensure rigorous budget control including monitoring expenditures and optimizing resource allocation to maximize operational efficiency.
• KPIs and Results Measurement:Emphasize the continuous tracking of key performance indicators (KPIs) and operational results using practical metrics to assess the impact of marketing initiatives and drive data-informed decision-making.
• Agility and Teamwork: Demonstrate agility and a collaborative mindset proactively adapting to dynamic environments and fostering strong teamwork to deliver high-quality results.
• Up-to-date Marketing Trends: Maintain up-to-date knowledge of marketing trends technologies and industry best practices actively seeking opportunities to apply innovative approaches and ensure the organization remains at the forefront of the market.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Basic Qualifications:
8 years of work experience with a Bachelors Degree or at least 6 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 2 years of work experience with a PhD

Preferred Qualifications:
10 years of work experience with a Bachelors degree or 8 years with an advanced degree (e.g. Masters MBA JD MD) or 6 years with a PhD.
Proven experience in marketing communications media and/or trade marketing within a multinational company and with international brands.
Demonstrated ability to develop marketing strategies and communications aligned to business objectives and to execute programs that deliver measurable business and brand results.
Experience managing motivating and collaborating with external advertising promotional and media agency partners.
Exceptional written and verbal communication skills with the ability to present ideas and strategies with impact.
Strong financial acumen with experience using performance indicators to measure results calculate ROI forecast costs revenues and risks and summarize complex business data for planning and decision-making.
Advanced planning and organizational skills with meticulous attention to detail while maintaining the ability to see and communicate the broader strategic picture.
Strong analytical and problem-solving skills with the ability to break down complex challenges into manageable parts and identify the data and inputs required to solve them.
Commitment to continuous learning and self-improvement with an open and adaptable mindset toward problem-solving.
Proven ability to influence and drive alignment across diverse stakeholders including senior leaders and cross-functional teams.
Experience structuring managing and coordinating complex projects involving multiple stakeholders at various levels.
Entrepreneurial mindset with a proactive initiative-driven approach to achieving results.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time