Sr Channel Marketing Manager, Home Improvement Retail

Shaw Industries Group Inc. is a leader in flooring and other surface solutions designed for residential housing commercial spaces and outdoor environments. Leveraging strengths in design innovation and operational excellence the company takes a people-centered customer-focused and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex COREtec Shaw Floors Patcraft Philadelphia Commercial Shaw Contract Shaw Sports Turf Shawgrass Southwest Greens Watershed Geo and more.

Headquartered in Dalton Georgia Shaw is a wholly owned subsidiary of Berkshire Hathaway Inc. with more than $6 billion in annual sales and 18000 associates worldwide.

Summary / Role Description

This role is responsible for developing and executing strategic marketing initiatives with major Home Center partnersincluding Lowes The Home Depot Menards Amazon and Wayfairto deliver exceptional in-store and online consumer experiences drive sales and enhance brand equity. The primary KPI is achieving brand financial targets within assigned accounts.

Primary Responsibilities:

• Create and manage strategic co-marketing plans sell-in strategies advertising promotional assets digital marketing and online content to support Shaw brand sales goals.
• Collaborate with Brand teams to develop compelling marketing stories and assets that increase sales of Shaw-branded products and strengthen brand presence in the Home Center channel.
• Ensure accurate and engaging content for all products supplied under retailer private-label brands to drive sell-through.
• Align media schedules marketing tactics promotional programs PR campaigns and training efforts with Shaws national plans to maximize impact.
• Partner with Sales to develop annual co-marketing plans including budgets and creative assets with a strong focus on digital marketing strategies.
• Execute marketing plans with Home Center partners by identifying priority SKUs supporting promotional efforts and optimizing co-marketing effectiveness.
• Measure and report ROI and promotion performance monthly with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by account.
• Continuously enhance online consumer experiences through website content management product demo strategies ratings and reviews and digital co-marketing campaigns.
• Maintain regular engagement with customer marketing teams to plan measure and improve initiatives.
• Support key product launches by leveraging brand content and collaborating with Sales Digital and Training teams for robust execution. Provide marketing content and recommendations for Product Line Reviews.
• Travel within the United States is required.
• Reports to the VP Customer Marketing.

Qualifications:

Required:

• Bachelors degree in Marketing Sales Business Management or a related field; MBA preferred.
• Minimum 5 years of experience in brand management marketing trade/customer/channel marketing sales or channel management; experience in the home renovation industry (retail or manufacturing) preferred.
• Proven ability to lead and collaborate effectively with cross-functional teams.
• Exceptional communication interpersonal and presentation skills.
• Strong financial acumen with expertise in budget management and data analysis.
• Highly responsive and action-oriented in a fast-paced environment.
• Advanced knowledge of digital marketing platforms content strategies and performance measurement.

Competencies:

• Execute action plan
• Influence others
• Deliver compelling communications
• Demonstrate good judgement
• Initiate action

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