Sr. Channel Marketing Manager, Retail Buying Groups

Shaw Industries Group Inc. is a leader in flooring and other surface solutions designed for residential housing commercial spaces and outdoor environments. Leveraging strengths in design innovation and operational excellence the company takes a people-centered customer-focused and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex COREtec Shaw Floors Patcraft Philadelphia Commercial Shaw Contract Shaw Sports Turf Shawgrass Southwest Greens Watershed Geo and more.

Headquartered in Dalton Georgia Shaw is a wholly owned subsidiary of Berkshire Hathaway Inc. with more than $6 billion in annual sales and 18000 associates worldwide.

Summary/Role Description:

The role is responsible for developing and executing strategic marketing initiatives in partnership with independent retail buy groups to enhance in-store and online consumer experiences drive sales and strengthen brand equity. Key buy groups include Shaw Flooring Network NFA CCA and Abbey.

Primary Responsibilities:

• Align Shaws marketing strategy with buy group objectives to deliver programs that increase market share and brand engagement.

• Lead the development of marketing assets supporting wholesale consumer-facing and retail associate promotions.

• Collaborate with the Geography-Based Retail Customer Marketing team to ensure flawless local execution through education consistent assets and customer support.

• Partner with Sales to achieve brand financial targets within each buy group.

• Work cross-functionally with Sales Retail Operations and Digital teams to deliver impactful programs and communications for Shaw Flooring Network.

• Design and implement marketing initiatives that position Shaw Flooring Network solutions and services as key value drivers increasing retailer engagement and adoption.

• Serve as a core team member in planning and executing buy group events including the bi-annual Shaw Flooring Network Convention.

• Deliver consistent brand experiences through strategic co-marketing plans advertising promotional assets digital marketing and online content aligned with Shaw brand strategies and annual goals.

• Develop and manage annual co-marketing plans with buy groups including budgets creative assets and advertising strategies focused on digital marketing.

• Measure and report ROI and promotion effectiveness quarterly with emphasis on ROAS for digital media. Track and manage annual marketing spend by buy group.

• Optimize online consumer experiences through website content management product demo strategies ratings and reviews and digital co-marketing campaigns.

• Maintain regular engagement with buy group marketing teams to plan measure and improve initiatives.

• Support key product launches by leveraging brand content and collaborating with Sales Digital and Training teams for comprehensive execution.

• Travel within the United States is required.

• Reports to the VP Customer Marketing.

Qualifications:

Required:

• Bachelors degree in Marketing Sales Business Management or a related field; MBA preferred.

• Minimum 5 years of experience in brand management trade/customer/channel marketing sales or channel management.

• Proven ability to lead and collaborate effectively with retailers and/or manufacturers.

• Exceptional communication interpersonal and presentation skills.

• Strong financial acumen with expertise in budget management and data analysis.

• Highly responsive and action-oriented in a fast-paced environment.

• Solid understanding of digital marketing platforms content strategies and performance measurement.

Preferred:

• Experience partnering with Sales and customers to develop and execute marketing plans particularly with independent retailers and buy groups.

• Background in the home renovation industry either in retail or manufacturing.

Competencies:

• Execute action plan

• Influence others

• Deliver compelling communications

• Demonstrate good judgement

• Initiate action

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