Trade Marketing Manager Nutrition

JOB DESCRIPTION:

MAIN PURPOSE OF THE ROLE

• Responsible for the strategic planning and execution of Ecommerce channel trade marketing plans that achieve value sales market share and profit objectives in line with the overall business priorities.

• Drive brand awareness and profitability through the execution of distribution merchandising promotion and pricing strategies and visibility at end-consumer levels

• Support Abbott Nutritions brand strategy by optimizing value sales market share spending and partnerships in collaboration with the sales team

MAIN RESPONSIBILITIES

• Builds strong ecommerce trade marketing strategies for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in each segment (C&B and Diabetics) leveraging segmentation data digital insights and healthcare trends

• Coordinate and drive the translation of trade marketing strategy to tactics including resource allocation with optimal management of resource mix

• Build deep relationships with key customers (Ecommerce platforms) to understand needs and create trade marketing campaigns including brand campaigns loyalty programs generate branding & artwork materials that deliver on customized value propositions

• Serve as a liaison between Sales Marketing e-commerce and analytics by sharing knowledge cross functionally to align and coordinate sales and marketing activities to trade marketing plans.

  Lead and integrated channel business plan.

• Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.

• Identify trends and insights and optimizes trade spend and performance based on the insights.

• Identify optimal ecommerce engagement activities to appeal to customers and consumers when and where they are most receptive.

• Remain up-to-date on and incorporate new approaches to brand innovation including new business models distribution strategies licensing agreements and strategic partnerships.

QUALIFICATIONS

• Education Level Major/Field of Study or Equivalent

• Bachelors Degree

• Minimum 5 years of experienced in trade marketing management FMCG

• Proficient in marketing research and statistical analysis and confidence in handling large datasets

• Comfort with complexity critical thinking and problem-solving (mental agility)

• Strong forecasting skills

• Strong storytelling and presentation skills

• Working collaboratively with cross-functional partners to optimize execution of ecommerce campaigns

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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